Stukent Digital Summit

Faculty development, conference announcement part of fall summit    Real-world projects, SEO, and certifications, as well as the announcement of an upcoming conference for professors were all topics of the Fall 2018 Stukent Digital Summit on Wednesday, Oct. 24. Five speakers took to the virtual stage as instructors received insights on connecting students and clients, the benefits experiential learning, and …

Professor of the Month: Dr. Matthew Kushin

Dr. Matthew Kushin Communication Professor University: Shepherd University Location: Shepherdstown, West Virginia Matthew J. Kushin, Ph.D. is an award-winning educator and scholar who has the best job in the world: He gets to think, talk, and teach social media. He is the concentration coordinator of the Strategic Communication concentration in the department. He’s taught a myriad of courses including: Social Media, …

Get insights, tips for teaching digital marketing

Teaching SEO effectively and handling classwork with real clients are topics slated for next week’s Stukent Digital Summit, a virtual conference specifically for instructors. In less than a day, and from various locations across the world, teachers can gain perspective and tips on moving digital marketing instruction forward. Registration for this free event is still available — teachers can sign …

Announcing a New Textbook: Market Research Essentials

What is marketing without market research? It’s a lot like throwing darts at a dartboard, except the dartboard is spinning and you have a bandana tied around your eyes. Unfortunately, many marketers are still blindfolded when it comes to their market, but it doesn’t have to be that way. Your students can be better. You can make them better. All …

Professor of the Month: Dr. Daryl Green

Dr. Daryl Green Business Professor University: Oklahoma Baptist University Location: Shawnee, Oklahoma Dr. Daryl Green, DSL, is the Dickinson Chair of Business professor at Oklahoma Baptist University in the Paul Dickinson College of Business. In 2016, Green retired from the Department of Energy, where he worked for over 27 years. His primary research areas are leadership, management, culture, and decision-making. Green …

How Universities can Benefit from Student Content

The next generation of college students is comprised of young adults who live internet-connected lives. They’ve grown up with advanced technologies in the palms of their hands. They may not know what MySpace is, but many of them spend hours per day browsing their Facebook feeds. These young adults are main contributors of the text, photos, audio files, and videos …

10+ Resources to Improve Teaching

While some instructors have been in the classroom during what for many has been a “summer break,” once Labor Day has come and gone, schools across the country are ramped up and teachers are dialed in. As you get back to the books and deep into lesson plans, we not only wish you a successful school year but also share …

Video marketing, Facebook Video marketing, and YouTube marketing is critical for companies that want to establish a presence online.

Video Marketing: 3 Tips to Start Your First Campaign

By now you’ve heard plenty about video marketing. You might know that Facebook alone generates 8 billion video views on a normal day. You probably know that video consumption doubles every year. You’ve probably seen how video generates an average of over 1200% more shares than text/images combined! And if you haven’t, now you know! Video marketing, Facebook Video marketing, …

bill jolley norwich stukent professor of the month

Professor of the Month: Bill Jolley

Bill Jolley Business Professor University: Norwich University Location: Burlington, Vermont Professor Bill Jolley graduated from the University of Florida with an MBA before spending 25 years in the corporate world where he held several senior executive level positions in marketing, strategic planning, and research with companies including Coca-Cola USA, Mars Inc. (USA and Europe), Nestle USA, and The Walt Disney Company. He …

Powerful Resources for Digital Marketing Teachers

An overview of the Stukent Digital Summit Fort Meyers, Florida. Michigan. Lisbon, Portugal. At the start of the inaugural Stukent Digital Summit, participants were asked to post their locations. Buffalo. Boise. Canada. Zurich. Connecticut. Texas. Individuals in these places and more were brought together thanks to the virtual nature of the conference—each connecting to hear from leaders in education and …