Stukent March Madness Challenge 2019

Once again, it’s time for March Madness! This is one of our favorite times of the year, and we want you to join the fun! Students and instructors alike are invited to participate in the Stukent March Madness Challenge with us.  Even if you don’t know much about basketball or didn’t follow college basketball at all this year, you have as …

5 Keys to Building a Successful CTE Task Force: Delaware’s Model

First of all, you’re probably wondering what a CTE task force is. Let me explain: Recently, the Career and Technical Education (CTE) Office at the Delaware Department of Education (DOE) formed what is called a “CTE task force.” This CTE task force was formed to develop new marketing curriculum standards for high schools throughout the state. I’ve learned a lot …

Digital Marketing: Tips For Teaching in 2019

Influences impacting digital marketing education now and industry and academia in the future were highlighted during the Spring 2019 Stukent Digital Summit on March 1.  The conference — a third such summit presented by Stukent — brought together seven speakers and an audience of educators from around the world for insights, answers, and ideas on teaching digital marketing. Speakers drew …

Professor of the Month: Mary Deacon

Mary DeaconProfessor of Advertising and Marketing CommunicationsUniversity: St. Lawrence CollegeLocation: Kingston, Ontario, Canada Mary Deacon is an advertising and marketing professional who teaches at the Kingston campus of St. Lawrence College in Ontario, Canada. She has an agency background and experience in brand client service and strategy with an emphasis on business development and digital and social media marketing strategy.  …

Professor of the Month: Murray Moman

Murray Moman Instructor University: Red River College Location: Winnipeg, Manitoba, Canada “A good teacher, like a good entertainer, first must hold his audience’s attention, then he can teach his lesson.” — John Henrik Clarke “I try to find ways to continually improve the educational experience for students … and for me! I tinker. I look at what is new, what is …

Announcing: Stukent’s Entrepreneur of the Year Scholarship

In honor of Stukent’s 5th birthday celebration last week, we made an exciting announcement. We are launching an Entrepreneur of the Year Scholarship! We believe in the ability students have to better the world. Many students have great business ideas, but they don’t have the budget to reach their goals. This scholarship will give students a boost to start their …

Professor of the Month: Lauren Brewer

Lauren Brewer Clinical Assistant Professor University: University of Texas at Arlington Location: Arlington, Texas Dr. Lauren Brewer is a clinical assistant professor in the department of marketing at the University of Texas at Arlington. She received her doctoral degree from Louisiana Tech University in 2014. Prior to joining the UTA faculty, Dr. Brewer was an assistant professor at the University of …

best marketing educators conferences

The Top 5 Conferences for Marketing Educators in 2019

Who wants to spend hundreds of dollars on travel expenses just to end up at an education conference they’re not actually interested in? Probably not you. So, to help you get to the right gatherings this year, here are the top 5 education conferences you should attend — and why. And remember to check out each conference’s website for additional …

2018 BPA Challenge Winners

Congratulations to the thousands of BPA members who competed in the Stukent Social Media Marketing Challenge with BPA. Students competed against each other using the world’s first social media marketing simulation, Mimic Social, used by top institutions around the world. Marketing Competition Participants competed with Mimic Social and tested their social media skills by managing a $5,000 weekly budget in simulated …

91 Students Racked Up 509 Digital Marketing Certificates in One Semester

An impressive new record has been set at Queen’s University in Canada this semester. 91 of Professor John Pliniussen‘s marketing students started off the semester with a mission to get as many digital marketing certificates as they could. By the end of the semester, 91 of the students had completed 123 varying Google Ads and/or Analytics certificates. Those same students …