September 2017 News You Can Use

Choosing the top stories can be a real chore, and that’s definitely true this month. Anyone who says summer is the slow time for digital marketing hasn’t been online lately. Business is booming Let’s get down to it. Here’s Stukent’s News You Can Use, fresh off the press… 1. WARNING: THIS SITE IS NOT SECURE! Topic: Key Point: If you’ve not …

August 2017 News You Can Use

Google says the search app on mobile will begin including a feed that provides personalized links on the topics you care about most. And what’s that feed going to be called? “Google Feed” of course! Some say it sounds and looks a lot like the Facebook Feed, but Google says there’s a HUGE difference. The Google Feed will provide info …

Successful Strategies for Building Backlinks

Backlinks are important. Backlinks make the difference between a great page ranking on the fifth page of Google and a mediocre page ranking #1. They are so important that websites will spend thousands of dollars to get them, and bloggers will write whole blog posts for the sole purpose of getting backlinks. They are some of the most important trading chips …

Announcing New Certificates for Mimic Pro Simulations

Knowledge isn’t everything. I like to think I know a lot (just ask my family), and you are probably quite knowledgeable yourself. But all of the knowledge in the world won’t convince anyone to hire you unless you have proof that you are competent at what you do. In our society today, this proof comes in the form of degrees, …

July 2017 News You Can Use

Firecrackers, summer sun, and getting outside. It’s tough to stay focused this time of the year – but the crew at Stukent is busy helping make sure students and professors going back to school in the fall have the absolute best, most up-to-date, digital marketing training available anywhere. Here’s our look at digital marketing highlights over the past 30 days. …

What To Expect From Your Performance Review

Reviews may seem intimidating for employees who are receiving them for the first time. After all, they are receiving direct feedback about their performance and ability to fit into the company culture. As much as we think we are doing a good job, it’s human nature to consider the negative components of the review. However, reviews present a necessary check-in …

June 2017 News You Can Use

Incredible news about the current trend in Google search, how to get done-for-you PPC bidding to maximize conversions, why most small businesses are wasting money on their Facebook presence – all the news fit to print – that’s what you’ll find in this issue of Stukent’s News You Can Use. We’ve vetted the month’s top digital marketing stories. Don’t waste …

facebook messenger marketing

How Facebook Messenger is Going to Rock your World

Facebook Messenger. Chatbots. Messenger Ads. Active users. Artificial Intelligence. If you have been within 10 feet of any marketer in the last few months, you have probably heard all of these words, especially Facebook Messenger. But do you know what they all mean? Of course, you could probably define them for your friends or colleagues, but do you know what …

3 Ways to Start Marketing with Facebook Messenger Today

Facebook Messenger Marketing. Is that really a thing? Of course, you’ve heard of Facebook Messenger and chances are you probably use it. You have also heard that it’s important to use Facebook Messenger in your marketing, but you might have no idea how to start. Before we continue, if you are already an expert at Facebook Messenger marketing, this article is …

May 2017 News You Can Use

We’ve got breaking news on LinkedIn leading off the roll call this month. Anyone who is looking or may soon be looking for a job will love the ramification. After that, we’ll look at current best practices for SEO and email marketing (with a few surprises along the way), and touch on the latest releases from Facebook and Google. Don’t …