Understanding The Core Components of Paid Search Text Ads

In any advertising campaign, the persuasiveness of your message will determine if users take your desired action. Paid Search through Google AdWords and Bing Ads is no different. Though users are searching for you, it’s critical to craft ad copy that will resonate with your audience and lead to clicks. Paid Search text ads have evolved over the years, but …

January 2018 News You Can Use

Happy New Year! In this issue, we look ahead, we look back, and we look at what’s happening right now in the fascinating world of digital marketing. Did ClickZ really predict the future? Is SEO really dead? Which stories drew the most attention last year? Those are just a few of the stories you’ll find in this edition of Stukent’s …

December 2017 News You Can Use

Believe it or not, this is the last issue of Stukent’s News You Can Use for 2017. Time really does fly when you’re having fun. You don’t want to miss this issue: Find out why the price of Facebook ads is headed skyward Discover an SEO secret that can propel your site in search rankings Learn how to boost the …

November 2017 News You Can Use

Those Christmas bells are ringing, and now’s the time to make sure you’re ready for the shopping season. This month’s issue of NYCU will help you do that. Here’s some of what you’ll find: How to boost your SEO performance How to get up-to-speed on the new AdWords interface Something you really should do before moving to HTTPS Let’s go… …

October 2017 News You Can Use

Ready or not, the busiest ecommerce season of the year is almost upon us. Are you ready? In this issue of Stukent’s NYCU, we’re announcing new tools, considering the trends, and generally urging you to push ahead and be prepared. Whether you’re ready for it or not… the holidays are soon upon us! 1. YOU CAN’T PUT THIS ON FACEBOOK …

September 2017 News You Can Use

Choosing the top stories can be a real chore, and that’s definitely true this month. Anyone who says summer is the slow time for digital marketing hasn’t been online lately. Business is booming Let’s get down to it. Here’s Stukent’s News You Can Use, fresh off the press… 1. WARNING: THIS SITE IS NOT SECURE! Topic: Key Point: If you’ve not …

August 2017 News You Can Use

Google says the search app on mobile will begin including a feed that provides personalized links on the topics you care about most. And what’s that feed going to be called? “Google Feed” of course! Some say it sounds and looks a lot like the Facebook Feed, but Google says there’s a HUGE difference. The Google Feed will provide info …

Successful Strategies for Building Backlinks

Backlinks are important. Backlinks make the difference between a great page ranking on the fifth page of Google and a mediocre page ranking #1. They are so important that websites will spend thousands of dollars to get them, and bloggers will write whole blog posts for the sole purpose of getting backlinks. They are some of the most important trading chips …

Announcing New Certificates for Mimic Pro Simulations

Knowledge isn’t everything. I like to think I know a lot (just ask my family), and you are probably quite knowledgeable yourself. But all of the knowledge in the world won’t convince anyone to hire you unless you have proof that you are competent at what you do. In our society today, this proof comes in the form of degrees, …