Video marketing, Facebook Video marketing, and YouTube marketing is critical for companies that want to establish a presence online.

Video Marketing: 3 Tips to Start Your First Campaign

By now you’ve heard plenty about video marketing. You might know that Facebook alone generates 8 billion video views on a normal day. You probably know that video consumption doubles every year. You’ve probably seen how video generates an average of over 1200% more shares than text/images combined! And if you haven’t, now you know! Video marketing, Facebook Video marketing, …

September 2018 News You Can Use

You may be feeling the summertime lazies, but digital marketing news isn’t. Choosing the stories most important to the digital marketing industry this month was not an easy job – but somebody had to do it. Here are just a few of the highlights: Google may soon assist China in censoring search for Chinese citizens Facebook says it’s doing away …

August 2018 News You Can Use

Shake off that summer sluggishness and get in gear. There’s plenty going on in the always-changing world of digital marketing: Facebook gave marketers a break on the sometimes difficult task of certification The rumor about the death of podcasts was terribly over-exaggerated Automation is coming to an advertising platform near you You can get a guided tour through Google Search …

July 2018 News You Can Use

The potential impact from some of the digital marketing highlights this month is absolutely huge. Join us for a look at issues like these: A Supreme Court ruling could change the face of ecommerce Apple is stepping in to prevent Facebook and Google from tracking you Instagram is allowing users to stream long-form video Get those and other digital marketing …

June 2018 News You Can Use

Choosing the news stories we highlight is never an easy job. This month, it was darned near impossible. Given all the commotion it generated, you may have thought the only thing getting talked about recently was the new GDPR regulations. Not so. Hey, we gave you the heads-up and all the info you need about GDPR back in the April …

May 2018 News You Can Use

We’re saying “hello” to new tools and platforms this month but “goodbye” to others. Find out which is which in this edition of Stukent’s News You Can Use. In this issue, you’ll gain insight on topics like these: Gmail got more than a facelift – check out the new features below Video advertising is getting simpler and more effective How …

April 2018 News You Can Use

Hello from the team at Stukent! Some months are more difficult than others for choosing the stories most relevant to the work digital marketers do. This month wasn’t difficult: It was impossible. That’s why you’ll find bonus links scattered throughout this issue. The main stories include game-changing tidbits like this: The GDPR is coming soon – whether you’re ready or …

March 2018 News You Can Use

Hello from the team at Stukent! Every month, we’re on the lookout for digital marketing news and tips to help keep you up to speed in this incredibly fast-moving world. Things like this: Google just announced an impending change to the search algorithm Checking the number of followers may not be the best criteria to judge an influencer Most mobile …

February 2018 NYCU

February 2018 News You Can Use

Hello digital marketers! Welcome to this edition of Stukent’s News You Can Use. This is where we keep track of digital marketing updates and share the most valuable insights we’ve found over the past month. This is one hot issue: Get the scoop on Mark Zuckerberg’s last big announcement Find out why strategy trumps tactics and where to leverage each …

Understanding The Core Components of Paid Search Text Ads

In any advertising campaign, the persuasiveness of your message will determine if users take your desired action. Paid Search through Google AdWords and Bing Ads is no different. Though users are searching for you, it’s critical to craft ad copy that will resonate with your audience and lead to clicks. Paid Search text ads have evolved over the years, but …