2019 Stukent Social Media Marketing Challenge with BPA

2019 BPA Challenge Winners

Three students were awarded cash prizes and the opportunity to be recognized at Business Professionals of America (BPA)‘s National Leadership Conference (NLC).

The winners were among over 700 students who competed in the Stukent Social Media Marketing Challenge. Students took on the challenge of managing a $5,000 weekly budget in simulated ad dollars for a fictitious bag company. The ad dollars were put toward marketing on Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest. The 3 BPA winners are the participants who generated the highest revenue in Mimic Social.

Mimic Social is used by top institutions around the world; it’s the closest a student can get to the social media marketing workforce without accepting a job and using company dollars.

Using critical thinking and A/B testing, students can learn what it takes to excel at social media marketing — Mimic Social teaches audience targeting, how to promote and schedule content, as well as mastering the key performance indicators that drive product sales.

The 3 BPA winners developed these skills and abilities and proved themselves against their peers.

Congratulations on your achievement!


1st Place – Isaiah Harley

Trumbull Career & Technical Center
Warren, Ohio

2nd Place – Bobby Carr

Trumbull Career & Technical Center
Warren, Ohio

3rd Place – Nick Smith

Hamilton Heights High School
Arcadia, Indiana

Thank you to the 700+ students who participated this year! And congratulations again to our winners. We hope to see you at BPA’s NLC in Washington D.C. next year.

If you’re an instructor and you’d like to check out Mimic Social, click here for free access.

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