BPA Challenge

Social Media Marketing Challenge

**Influencer Rounds Enabled**


May 1 - 12


1st Place:
2nd Place:
3rd Place:

Competition Summary

Here’s your chance to compete against other marketing students across the country.


Test your social media marketing skills by managing a $50,000 budget in simulated ad dollars for a fictitious, global bag company marketing on Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest.


Mimic Social teaches audience targeting, content scheduling and promotion, as well as working with influencers to drive product sales.


Only one account is allowed per participant. Students who create a second account will be automatically disqualified from the competition.

What Social Media Marketing Principles will you learn?

Write Targeted Social Media Ads


You will learn and test different promotional strategies to create compelling social media ads across various social media network platforms. You’ll gain experience in writing ad copy that increases engagement and conversions.

Perform Demographic Targeting


You’ll analyze which types of content on which platforms resonate better amongst different demographics.

Learn Social Media Content Promotion Strategies


You learn the difference between earned, owned, and paid social media marketing promotion strategies. You will analyze various forms of media and different targeting strategies to achieve the greatest reach.

How to Measure Key Performance Indicators


Knowing which indicators to measure and improve can make or break your social media marketing efforts. The Mimic Social Simulation will help you learn not only what these key performance indicators are, but also how to improve such indicators.

Ad Budgeting


You will learn how to manage a social media marketing budget that allows them to place competitive bids to drive clicks, shares, likes, comments, etc.

Proper Content Scheduling


You learn the art of content scheduling. They will analyze data points and schedule out their posts to go live at optimal times.