STUKENT SOCIAL MEDIA MARKETING CHALLENGE



CHALLENGE  DATE


October 1 – 31

PRIZES

1st Place: $500
2nd Place: $300
3rd Place: $200


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Here’s your chance to compete in the world’s 1st social media marketing simulation used by top institutions around the world.

Test your social media marketing skills by managing a $50,000 budget in simulated ad dollars for a fictitious, global bag company marketing on Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest.

Mimic Social teaches audience targeting, content scheduling and promotion, as well as mastering key performance indicators (KPIs) that drive product sales.

Only one account is allowed per participant. Students who create a second account will be automatically disqualified from the competition.


WHAT  SOCIAL  MEDIA  MARKETING  PRINCIPLES  WILL  YOU  LEARN?


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WRITE TARGETED SOCIAL MEDIA ADS

You will learn and test different promotional strategies to create compelling social media ads across various social media network platforms. You’ll gain experience in writing ad copy that increases engagement and conversions.


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PERFORM DEMOGRAPHIC TARGETING

You’ll analyze which types of content on which platforms resonate better amongst different demographics.


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LEARN SOCIAL MEDIA CONTENT PROMOTION STRATEGIES

You learn the difference between earned, owned, and paid social media marketing promotion strategies. You will analyze various forms of media and different targeting strategies to achieve the greatest reach.


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HOW TO MEASURE KEY PERFORMANCE INDICATORS

Knowing which indicators to measure and improve can make or break your social media marketing efforts. The Mimic Social Simulation will help you learn not only what these key performance indicators are, but also how to improve such indicators.


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AD BUDGETING

You will learn how to manage a social media marketing budget that allows them to place competitive bids to drive clicks, shares, likes, comments, etc. 


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PROPER CONTENT SCHEDULING

You learn the art of content scheduling. They will analyze data points and schedule out their posts to go live at optimal times.