summer IMBC


We had over 30 in attendance at Winter AMA. We expect to have more than double the attendees just from word of mouth (see testimonials below), but that’s not enough for us. Why? Because we’re on a mission to help professors help students help the world, and this is one of the ways we do that.

To hit our ambitious goal of 100 professors, we’re only charging $100. Enlist yourself by June 15, 2015, and you can come for just $50 on our early bird rate.

You will walk away with greater insights and actionable tips in these areas:

  • getting students excited about internet marketing
  • what a social media marketing elective should look like
  • how to help your students land quality internships and jobs
  • how to structure your digital marketing course for best results
  • plus much more


“The Stukent Internet Marketing Boot Camp is a must for anyone considering developing or teaching a course in Internet/Digital/Social Media Marketing. The boot camp covered all the fundamentals, giving me a clear picture of how to begin incorporating small modules into my existing courses, as well as a framework for the new Internet Marketing course we are developing. The presenters were experts in the teaching of marketing in a digital realm. They offered fantastic ideas for leveraging our existing colleen-profileknowledge of marketing theory and principles to understanding best practices in the use of ever-changing elements of the digital marketer’s toolkit. From social media to analytics, this course has it all. Thank you, Stukent!”

– Colleen P. Kirk, Assistant Professor of Marketing, Mount Saint Mary College

“I am very happy that I paid the couple of extra dollars to attend the Stukent Internet Marketing Bootcamp. I found it was very helpful to keep me up-to-date with trends in the marketing world (industry), and, more importantly, the speakers did a great job of giving resources/tools for professor to prepare students for industry work. What I found most helpful were the examples of student activities/projects/examples that have been already sarah-roche-profiletested and testified for. I now have a whole toolbox of options to choose from to keep students engaged and get them hands on experience!”

– Dr. Sarah Roche, Texas Wesleyan University


Andrew Stephen, Ph. D. – Saïd Business School at the University of Oxford

Bio: Andrew T. Stephen is the L’Oréal Professor of Marketing at the Saïd Business School at the University of Oxford. Prior to joining Oxford, Andrew was a marketing professor at the University of Pittsburgh and INSEAD, and earned his Ph.D. in marketing from Columbia Business School in New York. Andrew is a globally recognized expert on social media marketing, has taught social media marketing to undergraduates, MBAs, and executives throughout the world, and has consulted with some of the world’s leading companies on this subject.

View full bio

Yakov Bart, Ph. D. –  Northeastern University

Bio: Yakov Bart is an Assistant Professor of Marketing at the D’Amore-McKim School of Business at Northeastern University. Yakov holds a Ph.D. and a M.S. in Business Administration from the University of California at Berkeley, a S.M. in Operations Research from MIT, and a Diploma in Mathematics from Moscow State University.

View full bio

Scott Cowley, Ph. D. Candidate – Arizona State University

Bio: Scott is a Ph.D. candidate at Arizona State University. He is also chair of AMA’s DocSIG. Prior to entering the Ph.D. program, Scott spent several years as an agency SEO strategist at, then in-house at ZAGG. He teaches Competitive Marketing Strategy at ASU.

View full bio

Elaine Young, Ph. D. – Robert P. Stiller School of Business at Champlain College

Bio: Elaine Young is a Professor of Digital and Social Media Marketing within the Stiller School of Business at Champlain College in Burlington, Vermont. She earned her Ph.D in Organizational Management and Marketing from Capella University (2007) and her M.S. in Internet Strategy Management from Marlboro College (1999). She has been teaching Digital Marketing at Champlain College since 2002, where it has been required by all marketing students since 2004.

View full bio

Richard Hanna, Ph. D. – Babson College

Bio: Dr. Richard C. Hanna is an Assistant Professor in the marketing division at Babson College. He is an expert in marketing research, promotions, and digital marketing. His current research examines how online games used for promotions influence consumer choice and reaction to product information and branding.

View full bio

Jeff Larson, Ph. D. – BYU Marriott School of Business

Bio: Jeff Larson graduated magna cum laude from BYU with a major in statistics. He received a Master’s Degree in Applied Economics and a Ph.D. in Marketing, both from the University of Pennsylvania. He is the co-author of Internet Marketing Essentials. Many of Jeff’s students now work for top tech companies.

View full bio

Stuart Draper – Founder/CEO of Stukent, Inc.

Bio: Stuart is the founder of Stukent, Inc. In 2008, he founded Get Found First, a Google Adwords Partner company that has helped hundreds of companies with their online marketing. His blogs have been featured on Search Engine Land, Search Engine Watch, and Search Engine Roundtable. He is the co-author of Internet Marketing Essentials.

View full bio



Time Event Speaker
8:00 – 8:25 The Evolution of Digital Marketing Elaine Young
8:30 – 8:55 Teaching the Principles and Strategies of Social Media MarketingUsing Case Studies and Other Ways to Teach Social Media Marketing Yakov Bart
9:00 – 9:25 Using Case Studies and Other Ways to Teach Social Media Marketing Andrew Stephen
9:30 – 9:55 Structure and Project Ideas for a Digital Marketing Course Richard Hanna
10:00 – 10:25 Bridging the Academia-Industry Gap in Digital Marketing Education Scott Cowley
10:25 – 10:35 10 minute break
10:35 – 11:00 Teaching the Essentials of Internet Marketing Jeff Larson
11:00 – 11:30 Teaching with the Stukent Real Deal Simulation Stuart Draper
11:30 – 12:00 Panel Discussion All Speakers

** This will not be a Stukent sales pitch. Whether you choose to use Stukent or not, the content provided in this conference will be beneficial for you.

Conference Photo Policy
Registrants of Stukent Events agree to allow Stukent and its official photographer to photograph them in the context of the conference. Footage captured by the Stukent employees may be used in future print and electronic promotional and archival materials. For questions or concerns, please call 855.STU.KENT or email [email protected]

Conference Cancellation Policy
All cancellations and requests for refunds must be submitted to Stukent via email at [email protected]. Cancellations received four weeks prior to the event start date will receive a refund minus a $45 early cancellation fee. Cancellations received after that date will receive a refund minus a $75 late cancellation fee.
Registrants wishing to cancel may send someone to take their place without penalty if they send a written request with the replacement person’s name to [email protected] at least two weeks prior to the event start date.

No refunds will be given as of 29 January 2015 (two weeks prior to the event start date).

A conference registration may not be shared by two or more individuals. Space is limited and on-site registration cannot be guaranteed. Separate cancellation policies may exist for pre-conference programs, tutorials, and other associated events. Hotel and transportation reservation cancellations must be handled by the individual registrant directly with the hotel, airline and/or other company.