pokemon go featured

3 Ways Pokemon Go Is Evolving Marketing

It’s been rough in digital marketing recently. But you caught that Tauros in Pokemon Go yesterday, so you’ve got that going for you, right? Ad-blockers, dead-end fads, and a general immunity to the effects of online advertising have been serious obstacles for marketers, with a few sparkling examples of solid quality online content being the only real thing that has worked …

stukent helps dell

How Stukent Is Helping Dell Computers

In 2011, I taught digital marketing for the first time. I had NO IDEA what I was getting myself into! Five years have passed since then. For the first two years after I taught, I kept thinking about how badly higher education and business marketing professors needed better resources to do a better job of teaching online marketing. More importantly, …

mobile marketing essentials

Announcement: Introducing A New Mobile Marketing Textbook

The first digital textbook on the subject of Mobile Marketing is here. We are proud to announce that this book will be available for use in Fall 2016 for a select number of early adopters. Mobile Marketing Essentials will come with all of the resources you have come to expect from Stukent: Professor and Student Lecture Slides Lesson Plans Quizzes …

Professor of the Month: Beth Egan

Beth Egan Associate Professor University: Syracuse University – Newhouse School of Public Communications Location: Syracuse, New York, United States  Most of our professors are in the marketing department. Beth Donnelly Egan is a 25-year veteran of the media industry, and teaches Advertising in the S.I. Newhouse School of Public Communications at Syracuse. She has been using Stukent’s simulation for three semesters now. …

July 2016 news you can use

July 2016 News You Can Use

Get inquiries via text message from prospects who see your PPC ads, probe the mysteries of RankBrain, or find out how to get more leverage from Google Analytics – you can do all of that and more by following the links in the summaries below. Don’t let summer vacation stop you from staying in touch with what’s happening in digital …

facebook canvas

3 Ways Facebook Canvas Will Save Your Life

Here’s how Facebook Canvas is your social media superhero. It’s 7:00 p.m. and you’re still at the office, where you work as the company’s digital marketing specialist. You have to come up with a social media campaign to help debut your client’s newest product. Your significant other has dinner waiting at home, and your head is buzzing with distractions from …

Professor of the Month: Charles Nobles

Charles “Chuck” Nobles Senior Instructor University: Portland State University Location: Portland, Oregon, United States  Charles Nobles graduated with a B.S. in Electrical Engineering from Northwestern University and a MBA in Marketing and Operations Management from the Kellogg School of Management at Northwestern University. He teaches BA 301 Research & Analysis of Business Problems, MKTG 441 Advertising Media Strategy, and MKTG 448 Digital …

June 2016 NYCU

June 2016 News You Can Use

Looking for a way to stand out from the crowd and get noticed by prospective employers or clients? Here’s how: Keep working while the others are playing. This issue of News You Can Use is packed with information you need to succeed. We don’t stop keeping up with digital marketing trends during the summer… and neither should you! Let’s get …

niche website creation featured

Build Your First Niche Website Today: An Ultimate Guide

Have you been thinking about creating an online business but not sure where to even begin? You’re not alone. Getting started is the hardest part, especially if it’s your first time. It’s my goal to drastically shorten your learning curve, and teach you how to make a niche website that is setup to make YOU money. A while back I …