Professor of the Month: Theresa Clark

Theresa Clark Professor of Marketing University: James Madison University Location: Harrisburg, VA “Sharing my love of marketing. Helping marketing students, marketing practitioners, & marketing professors connect with one another. Passionate about nurturing new marketing talent. Enjoys sharing novel ideas about a wide variety of topics…but mostly marketing.”   Dr. Theresa B. Clarke holds the Wampler-Longacre Eminent Scholars Professor of Marketing.  …

facebook messenger marketing

How Facebook Messenger is Going to Rock your World

Facebook Messenger. Chatbots. Messenger Ads. Active users. Artificial Intelligence. If you have been within 10 feet of any marketer in the last few months, you have probably heard all of these words, especially Facebook Messenger. But do you know what they all mean? Of course, you could probably define them for your friends or colleagues, but do you know what …

3 Ways to Start Marketing with Facebook Messenger Today

Facebook Messenger Marketing. Is that really a thing? Of course, you’ve heard of Facebook Messenger and chances are you probably use it. You have also heard that it’s important to use Facebook Messenger in your marketing, but you might have no idea how to start. Before we continue, if you are already an expert at Facebook Messenger marketing, this article is …

May 2017 News You Can Use

We’ve got breaking news on LinkedIn leading off the roll call this month. Anyone who is looking or may soon be looking for a job will love the ramification. After that, we’ll look at current best practices for SEO and email marketing (with a few surprises along the way), and touch on the latest releases from Facebook and Google. Don’t …

Our March Madness Recap

“The odds of a perfect bracket are estimated to be 1 in 9,223,372,036,854,775,808 (9.2 quintillion).” (March Madness Pools) No one, on record, has ever filled out a perfect March Madness bracket.  So, if your bracket wasn’t perfect this year, you’re in the same boat as the rest of us. March Madness is one of the most popular sporting events in …

How to Get 8000+ People to View Your Brand New Linkedin Account

I am often asked about what Stukent students can be doing to get more from LinkedIn. I recommend that students share their Mimic Pro work and their grades on their quizzes. While this example relates to a student sharing their Google certification, the end results can be the same. Every business student should know about this, and look for ways to catch …

April 2017 News You Can Use

Looking for a simple way to stay up-to-date on the digital marketing news that really matters? You just found it. Each month, we look for the stories digital marketers need to know about. Then we prepare a short summary and post them here. How cool is that? Let’s do it! 1. FACEBOOK NOW SUPPORTS BROADCASTING LIVE FROM YOUR DESKTOP Topic: …

CliqLaunch: A Mobile Marketing Platform

Our Mobile Marketing Essentials textbook is now accompanied by CliqLaunch, a mobile publishing platform. Cliqlaunch is a simple but powerful tool used by major brands to run their mobile marketing campaigns. Stukent has partnered with SiteMinis Inc. to give Stukent students access to Cliqlaunch for a major discount. This will allow your students to immediately apply what they are learning from …

{ANNOUNCEMENT} Nielsen’s Commspoint Influence Tool Now Available For Academia

We strongly believe that students need more access to industry tools. Today, we have exciting news. We have teamed up with the Pointlogic Commspoint Influence tool, by Nielsen to help give students industry tools they need. Reading about how to do something is not the same as having hands on experience. Pilots don’t fly without first practicing in simulators, doctors …