nycu october 2016

October 2016 News You Can Use

How will marketers be affected by the move towards private messaging and away from big board social media? What toll will the rising clamor in favor of ad-blocking tools take on internet advertisers? Or will other nations follow the EU’s lead and say ad blocking is a violation of net neutrality? We’ll take a look at those topics, and more, …

Professor of the Month: Debika Sihi

Debika Sihi, Ph.D. Assistant Professor of Business University: Southwestern University Location: Georgetown, Texas, United States  Debika Sihi earned her PhD from the The University of Texas at Austin. She also received both her Bachelor in Business Administration and Master in Professional Accounting from UT. Debika has industry experiences at Public Strategies, Inc. and Deloitte Tax LLP. Debika’s loves to research marketing strategy. …

landing page optimization project

Landing Page Optimization Project

Today I want to share a cool new project we’ve created for the Digital Marketing Essentials Textbook. We’ve teamed up with Wishpond to develop a landing page optimization project that teaches students the proper elements of good landing page design and optimization. All Stukent students get a free student account on the Wishpond platform! Here are some of the amazing …

5 Online Print Companies

Maybe you have just finished a design for your own personal business card, but now you feel like there’s nothing else to do, but yes there is! You can print your own business cards, brochures, letterhead, postcards, etc. With the availability of the internet, there are numerous print companies that you can upload your files to and order these professional …

FREE IMAGES to use in projects

CREATIVE HIGH RES IMAGES FOR FREE… TO USE AS YOU PLEASE Have you heard of the CC0 LICENSE?  This is mind blowing. You can download FREE beautiful, high quality photos every day. Yes, I said free, totally free. No attribution required.  It’s hard to understand complex licenses but you can get free images from Pexels, Unsplash, Gratisography and Little Visuals …

4 Great Versatile Fonts

Ever wonder what fonts out there are appropriate to use? We all know the ones we should stay away from, but do we know which ones are actually good choices for body copy and/or headlines? Well fear no more because I have a list of 4 fonts (two serif and two sans-serif) that are versatile for body copy and headlines. …

6 Fonts You Need to AVOID

Last week you were given four great fonts to use in your designs. Well, this week you are told six fonts that you need to avoid at all costs. Why? Well take a look first because you might recognize some of them: You may be wondering why these are so bad? Let me tell you. It really comes down to …

4 Great Color Resources

Other than the color wheels that are provided on this site, there are other awesome resources to help you pick the best color scheme for your design project. The following websites help you to really be in control of your color scheme and pick what will work best. Check them out! Adobe Color CC https://color.adobe.com/create/color-wheel/ This tool is a great …