3 Web Resources for Your Coding Needs

When it comes to coding using HTML and CSS, it’s a new language. A new language that some people find very intriguing or very frustrating. The thing about coding is if one little thing is off then it will mess up your entire website. What’s nice is there are many wonderful websites and resources out there that can help to …

Using History Snapshots

There are a lot of hidden gems found in all the Adobe programs that can be very beneficial to know. For example, in Photoshop there is this cool feature located in the History panel called “Snapshots”. Snapshots allow you to experiment with various looks on your document. For example, if you have something I’m working on but you want to save …

5 Tips About Microsoft Word

Microsoft Word is typically used as a word processing program. However, many people don’t realize that there are a lot of features to design in Microsoft Word. While it may be no Photoshop, it can still be used to create a nice, professional looking design. A lot of the features are hidden, though. Here are 5 tips to know when …

4 Prezi Resources

It’s becoming more common to have presentations in a variety of situations and circumstances. People like visual aids but a poorly designed visual aid can really hinder a message. Powerpoint and Keynote are popular programs to create visual presentations but there is also another option that can really supplement a presentation: Prezi. Prezi is flexible and can allow you to create …

How to Use a Mockup Template

Creating a logo for a company can be a lot of fun. Not to mention creating a whole brand for a company. It’s important to develop a brand that is repetitive across all documents and publications that it provides. Whether it be business cards, letterhead, envelopes, or websites, there needs to be consistency in the design and look of the company. Once you …

NYCU September 2016

September 2016 News You Can Use

Have you considered the emerging opportunities in social media marketing to Chinese consumers lately? Are you aware of recent changes to Google’s local business review markup rules – changes that could result in a Google slap for the uninformed? You can get insider information on those stories, as well as summaries of other crucial digital marketing topics, in this issue …

media planning essentials

Announcement: Media Planning Essentials Textbook

There is an undeniable truth in society that nothing lasts forever. To quote the Greek philosopher Heraclitus: “Everything changes and nothing stands still.” In other words, the only constant in life is change itself. This can especially be applied to technology and media. Along with change comes adaptation. Those who cannot adapt, fail. In an ever-growing world, innovation is key …

NYCU August 2016

August 2016 News You Can Use

Are Google and Facebook tweaking their business, hoping to get more of your business? What’s important to know about Instant Articles, imported call conversions, and 360 video? Have you fallen for any of the myths concerning email marketing? Take a few minutes to consider news that could make a major shift in the way you approach digital marketing in the …

Professor of the Month: Kristen Schiele

Kristen Schiele, PhD, MBA Assistant Professor of Marketing University: Cal Poly Pomona Location: Pomona, California, United States  If you’re looking for a professor dedicated to digital marketing research, you might not find one more focused on digital marketing than Kristen. She is researching: 1) Online Reviews and Marketing Strategy, 2) Using Technology to Understand Culture and Group Identity, 3) Big Data, …

10 percent to a good cause

Stukent Pledges 10% to a Good Cause

There aren’t very many of us. We are small in number, but we are mighty! We are the folks dedicating our lives to furthering and improving marketing education. We recently decided to publish Becker, Berney, Hanley and McCabe’s Mobile Marketing Essentials text. While preparing for publication, these wonderful authors suggested that we make a donation to Marketing Edge using the …