Professor of the Month: John-Kurt Pliniussen

Dr. John-Kurt Pliniussen Adjunct Associate Professor University: Queen’s University – Smith School of Business Location: Kingston, Ontario, Canada Dr. Pliniussen teaches eMarketing, Creativity, and Sales at Smith School of Business at Queen’s University.  Besides being one of Canada’s most-quoted experts on digital marketing & innovation in the national media, his dedication to creating outstanding coursework for his students caught our …

Stukent’s Mimic Simulation Winners at Piedmont’s AMA Conference

Stukent first launched its digital marketing courseware at the Winter AMA Marketing Educators Conference in Orlando, Florida in 2014. Since then, Stukent has been a proud sponsor of many AMA events. Most recently, Stukent donated free Mimic Pro access and prizes for the winners for an AMA conference competition held for marketing students from various institutions in the area surrounding …

December 2016 News You Can Use

Tis’ the season for shopping, and the numbers are in: Thanksgiving Day + Black Friday online spend hit $5.27 billion, a whopping 17.7% increase over 2015. Shopping on Black Friday, alone, rang in at $3.34 billion – the first time EVER that number climbed above $3 billion. Mobile shoppers also set a Black Friday record with their $1.2 billion spend. …

social media content analysis

Social Media Content Analysis Project

Today I want to share a cool new social media project we’ve been working on. One of our goals here at Stukent is to create awesome resources that help instructors teach the fast-paced world of digital/social media marketing. A few months ago we published our Landing Page Optimization project in conjunction with Wishpond. We’ve already had hundreds of students go …

Five Solutions for Designer’s Block

Try these Five Solutions for Designer’s Block and create something amazing Whether you are a passionate, experienced designer or a beginner starting into the world of design, you will eventually hit a wall.  What is this wall you ask?  Let’s call it “designer’s block.”  There you are trying to start a new project and your mind is as empty as …

Finding Free Background Music

Most epic movies have an epic soundtrack. Music creates a mood, emotion, and a story. Not all of us are going to become famous movie producers, but you may find yourself needing to make a video somewhere down the line.  Putting the right background music to your video can take it from “That’s pretty good” to “Holy smokes! That’s awesome!” …

November NYCU 2016

November 2016 News You Can Use

With Black Friday right in front of us and the Christmas season coming, it’s time for serious students of digital marketing to pay close attention. There’s much to be learned from the campaigns the season will generate. Don’t just act like a kid in a candy store, though, pick a niche and the top marketers within that niche. Subscribe to …

Your Portfolio is Everywhere

Whether you know it or not, you probably already have several portfolios out in the world that hundreds of people see every day.  These portfolios have names such as Instagram, Facebook, Youtube, Snapchat, Blogspot, etc. Click images below to view larger: A portfolio is basically your work being displayed for others / potential employers to see. It is a way …

social media marketing research

92,000 + Responses to Social Media Market Research

My mind just blew up, so I HAD to write about this social media market research phenomenon. Read on! #mindblown You can safely say that over 90,000 survey responses will yield statistically significant results. Especially if the survey is just one question. Today, on Linkedin, I noticed some truly unprecedented, social media market research results. What was so spectacular, unique …

tips for great relationship with supervisor

4 Tips For Having A More Impactful Relationship With Your Supervisor

At most reputable companies, new hires are given a supervisor to which they report. This employee/supervisor relationship gives the employee someone to consistently speak with about the job and hopefully, learn from. To a certain extent, a supervisor is also a lifeline that will listen to employee concerns and help to remedy. That’s why as a new hire, it’s crucial …