17 Tips for Teaching Social Media Marketing

Teaching a social media marketing course can be an extremely daunting task. First and foremost, students that are digital natives already *think* they know everything about the subject. Plus, the social media industry evolves so quickly that instructors simply don’t have enough time to keep up with the latest and greatest social media trends and updates. Never fear! This post …

Professor of the Month: Darci Wagner

Darci Wagner, DBA Lecturer, Applied Management University: Ohio University Location: Zanesville, Ohio Dr. Wagner is an experienced lecturer with a demonstrated history of working in the higher education industry. She is skilled in sales, college recruiting, management, employee training, and applicant tracking systems. Wagner holds a Doctorate of Business Administration focused in marketing from Walden University. Source: LinkedIn STUKENT PRODUCTS USED Dr. …

February 2018 NYCU

February 2018 News You Can Use

Hello digital marketers! Welcome to this edition of Stukent’s News You Can Use. This is where we keep track of digital marketing updates and share the most valuable insights we’ve found over the past month. This is one hot issue: Get the scoop on Mark Zuckerberg’s last big announcement Find out why strategy trumps tactics and where to leverage each …

Understanding The Core Components of Paid Search Text Ads

In any advertising campaign, the persuasiveness of your message will determine if users take your desired action. Paid Search through Google AdWords and Bing Ads is no different. Though users are searching for you, it’s critical to craft ad copy that will resonate with your audience and lead to clicks. Paid Search text ads have evolved over the years, but …

January 2018 News You Can Use

Happy New Year! In this issue, we look ahead, we look back, and we look at what’s happening right now in the fascinating world of digital marketing. Did ClickZ really predict the future? Is SEO really dead? Which stories drew the most attention last year? Those are just a few of the stories you’ll find in this edition of Stukent’s …

Professor of the Month: Jennifer Barhorst

Jennifer B. Barhorst, Ph.D Assistant Professor of Marketing University: Lander University Location: Greenwood, South Carolina Having lived and worked abroad for over 14 years, Dr. Jennifer B. Barhorst brings years of global experience to the classroom at Lander University. An emphasis on the global aspect of business has been a part of Dr. Barhorst’s professional D.N.A. for several years. For …