January 2018 News You Can Use

Happy New Year! In this issue, we look ahead, we look back, and we look at what’s happening right now in the fascinating world of digital marketing. Did ClickZ really predict the future? Is SEO really dead? Which stories drew the most attention last year? Those are just a few of the stories you’ll find in this edition of Stukent’s …

Professor of the Month: Jennifer Barhorst

Jennifer B. Barhorst, Ph.D Assistant Professor of Marketing University: Lander University Location: Greenwood, South Carolina Having lived and worked abroad for over 14 years, Dr. Jennifer B. Barhorst brings years of global experience to the classroom at Lander University. An emphasis on the global aspect of business has been a part of Dr. Barhorst’s professional D.N.A. for several years. For …

December 2017 News You Can Use

Believe it or not, this is the last issue of Stukent’s News You Can Use for 2017. Time really does fly when you’re having fun. You don’t want to miss this issue: Find out why the price of Facebook ads is headed skyward Discover an SEO secret that can propel your site in search rankings Learn how to boost the …

Professor of the Month: Brennan Davis

Brennan Davis Associate Professor of Marketing at the Orfalea College of Business University: California Polytechnic State University Location: San Luis Obispo, CA Dr. Brennan Davis is the Hood Professor of Marketing and Associate Professor of Marketing at the Orfalea College of Business California Polytechnic State University. He has seven years of experience teaching the marketing core class, marketing research and …

5 Marketing Professors Share Their Secrets to Teaching Digital Marketing [Video]

Are you the kind of instructor that is always looking for ways to hone your craft? My guess is yes. If you’re using Stukent’s courseware or just considering using it, you recognize how quickly marketing practices and techniques evolve. You are trying to stay on top of it and make sure your students aren’t left behind. To help you with that, …

November 2017 News You Can Use

Those Christmas bells are ringing, and now’s the time to make sure you’re ready for the shopping season. This month’s issue of NYCU will help you do that. Here’s some of what you’ll find: How to boost your SEO performance How to get up-to-speed on the new AdWords interface Something you really should do before moving to HTTPS Let’s go… …

Announcing Our New Textbook: Business Organizations and Culture

Why do most students never live up to the dreams they have for their careers? There is something that separates followers from leaders and the mediocre from the extraordinary. You probably already know what it is. To be a great leader, you need to make things happen. You have to influence people in your company and help them share your …

Professor of the Month: Darrell Bartholomew

Darrell Bartholomew, Ph.D. Assistant Professor of Marketing, Business Administration University: Penn State Harrisburg Location: Harrisburg, PA Dr. Bartholomew has taught undergraduate courses in marketing principles, consumer behavior, internet marketing, advertising and retailing at Rider University, Oklahoma State University and Southwest Minnesota State University prior to joining Penn State Harrisburg. Dr. Bartholomew has published in the Journal of Marketing, Journal of …

October 2017 News You Can Use

Ready or not, the busiest ecommerce season of the year is almost upon us. Are you ready? In this issue of Stukent’s NYCU, we’re announcing new tools, considering the trends, and generally urging you to push ahead and be prepared. Whether you’re ready for it or not… the holidays are soon upon us! 1. YOU CAN’T PUT THIS ON FACEBOOK …