Professor of the Month: Murray Moman

Murray Moman Instructor University: Red River College Location: Winnipeg, Manitoba, Canada “A good teacher, like a good entertainer, first must hold his audience’s attention, then he can teach his lesson.” — John Henrik Clarke “I try to find ways to continually improve the educational experience for students … and for me! I tinker. I look at what is new, what is …

Announcing: Stukent’s Entrepreneur of the Year Scholarship

In honor of Stukent’s 5th birthday celebration last week, we made an exciting announcement. We are launching an Entrepreneur of the Year Scholarship! We believe in the ability students have to better the world. Many students have great business ideas, but they don’t have the budget to reach their goals. This scholarship will give students a boost to start their …

Professor of the Month: Lauren Brewer

Lauren Brewer Clinical Assistant Professor University: University of Texas at Arlington Location: Arlington, Texas Dr. Lauren Brewer is a clinical assistant professor in the department of marketing at the University of Texas at Arlington. She received her doctoral degree from Louisiana Tech University in 2014. Prior to joining the UTA faculty, Dr. Brewer was an assistant professor at the University of …

best marketing educators conferences

The Top 5 Conferences for Marketing Educators in 2019

Who wants to spend hundreds of dollars on travel expenses just to end up at an education conference they’re not actually interested in? Probably not you. So, to help you get to the right gatherings this year, here are the top 5 education conferences you should attend — and why. And remember to check out each conference’s website for additional …

2018 BPA Challenge Winners

Congratulations to the thousands of BPA members who competed in the Stukent Social Media Marketing Challenge with BPA. Students competed against each other using the world’s first social media marketing simulation, Mimic Social, used by top institutions around the world. Marketing Competition Participants competed with Mimic Social and tested their social media skills by managing a $5,000 weekly budget in simulated …

91 Students Racked Up 509 Digital Marketing Certificates in One Semester

An impressive new record has been set at Queen’s University in Canada this semester. 91 of Professor John Pliniussen‘s marketing students started off the semester with a mission to get as many digital marketing certificates as they could. By the end of the semester, 91 of the students had completed 123 varying Google Ads and/or Analytics certificates. Those same students …

Market Research Essentials Cover

Why I Wrote Market Research Essentials

For years I kept thinking to myself that I really needed to gather (in one place) all the tips and tricks, pitfalls, and major takeaways that I’ve been collecting since becoming a research practitioner, so when I was approached by Stukent to write “Market Research Essentials,” it was a dream come true for me; the courseware gave me the perfect …

Consumer Behavior: A Marketer’s Look into the Consumer Mind

A new approach to teaching consumer behavior teams the recently released digital textbook “Consumer Behavior: A Marketer’s Look into the Consumer Mind” with pre-made projects, recorded video segments, and more. This courseware is designed to provide educators with helpful, time-saving resources and students with the tools to understand and opportunities to apply key concepts. The courseware includes A customizable syllabus Lesson plans Lecture …

Professor of the Month: Jerry Rackley

Jerry Rackley Executive-in-Residence and Lecturer University: Oklahoma State University Location: Oklahoma City, Oklahoma Jerry Rackley is an educator, marketing executive, and consultant with deep experience in digital marketing strategy and execution, content strategy, content development, marketing technology, and demand generation. Overall, he has over 30 years of professional and consulting experience. Rackley is the executive-in-residence in marketing at the Spears School …

16 Tips for Teaching Marketing Analytics

Those of you new to teaching marketing analytics, this blog post is for you. The subject matter may seem overwhelming at first. You may be asking yourself: What should I focus on? What concepts will best help my students? How much of this is going to be applicable in two years? What really is “marketing analytics”? There are ways you …