I’m from Syracuse, NY. I received my bachelor’s in advertising from Syracuse University and an MBA from Southern Methodist University. I had a 25-year career as an advertising media strategist guiding Fortune 500 companies through the complexities of the evolving media landscape. When I started in the industry, the biggest disruption was the growth of the cable TV industry. I went on to steward advertisers through the growth of the internet, the dot bomb period, search, contextual targeting, online behavior advertising (OBA), social media, mobile, and the CTV evolutions. The best part was working with advertisers in a variety of sectors: CPG (Coca-Cola, Kraft, Nabisco, Pepsi, Campbell’s), travel (Starwood Hotels, Continental Airlines), Beauty (L’Oreal, Avon) and telecommunications (AT&T and Verizon), to name my favorites. I loved the creativity of partnering with media companies to create true brand experiences.
Education helps people explore new ideas and find their passions, so that we all live the life we can imagine for ourselves.
Anytime a student tells me that I introduced them to a path that they didn’t know existed, I have served my “why.”
Getting access to the technology and the data required for students to compete in the advertising industry of the future.
Someone who’s going to play around with new ideas with childlike wonder. The one who dreams of things that never were and asks, “Why not?”
When I first started teaching in 2013, I was desperate for a way to bring more current content into my class and I found Stukent’s “Digital Marketing Essentials” courseware. That became the inspiration for me to write “Media Planning Essentials.”
When I approached Stukent with my idea for “Media Planning Essentials,” they were great partners from the start. They saw my vision, supported my ideas, and worked tirelessly to see it through, even when we faced insurmountable hurdles.
I love the outdoors and travel.
If you’ve ever played golf with me, you’d know.