We Sang a Song for You: What We’ve Been Working on the Past 6 months

It Is Published. We’re officially announcing the launch of our digital textbook, Internet Marketing Essentials, on May 28, 2014. Our authors, Jeff Larson and Stuart Draper, along with our development team, have finished perfecting our 100% digital internet marketing textbook. Jeff graduated with a PhD from Wharton and has been teaching internet marketing at BYU since 2007. Stuart Draper is the …

Top 5 Favorite Things from the MEA Conference

Mark Kruckenberg and Brandon Winter (sales team) recently returned from the Marketing Educators’ Association Conference in Silicon Valley, California. The MEA conference is an international organization for faculty development for marketing professors. Their mission is to provide worldwide leadership in promoting the development and sharing of scholarship that enhances marketing education and advances marketing knowledge and practice. We love participating in conferences such as …

Top 5 Summer Jobs for Teachers

One of the biggest perks to being a teacher are the breaks. Whether you’re involved in higher education or elementary education, your knowledge and skills are needed. Here the top 5 summer jobs for teachers! 1. Harness Your Talents Depending on what you teach, you could turn it into summer contract work. English teachers can write for magazines, newspapers, or blogs. A music teacher could work with …

Google’s Revenue Year Over Year is…

It’s always interesting to see how much money the big boys generate year after year. Are they steady increasing? Are they steady decreasing? Or maybe their numbers look more like the Grand Teton Mountains? We dove into a company’s revenues that you’re probably familiar with, which is Google. Our authors are putting the final touches on our first internet marketing textbook …

A Conversation with Google AdWords

Can you imagine how difficult it would have been to ask a global Fortune 500 company a simple question and get a direct answer within hours, just 10 years ago? Well, a few short weeks ago the founder and CEO of Stukent, Inc. had a conversation with the Google AdWords team on Twitter. It’s not only amazing that he received an …

Stukent is Attending the 2014 MBAA International Conference

Earlier this year we had the pleasure of attending the American Marketing Association’s Winter Marketing Educators’ Conference in Orlando, Florida as a platinum sponsor. We were thrilled with the excitement and response from marketing professors all over the World as they were introduced to Stukent for the first time. MBAA International The excitement from the AMA’s conference was so welcoming …

3 Things You Didn’t Know About St. Patrick’s Day

Happy Monday! Stukent wishes all a greenish St. Patrick’s Day, and we hope you all find your pot of gold in whatever facet that may be! 1. Saint Patrick wasn’t even Irish. Yes, that is correct. He was actually born in Great Britain around the 5th century when it was ruled by the Roman Empire.   2. Saint Patrick was kidnapped at …

3 Highlights from the 2014 AMA Winter Educators’ Conference

The Stukent crew just returned home from an amazing conference put on by the American Marketing Association in Orlando, Florida. The AMA Winter ’14 is a global meeting of marketing educators focused on sharing the latest in marketing research and scholarship and we were delighted to be a platinum sponsor for this event! We wanted to share a few of our …

Top 15 Most Influential Marketing Professors on Twitter

We’ve decided to crank out a list of the top 15 most influential marketing professors on twitter. These professors are currently active on twitter as of February 18, 2014. Not only are these professors teaching marketing in the classroom like a rock star, but they are killing it in the social media space as well. If you are an aspiring …

What 4.2 Billion Clicks Will Teach You About Gmail Marketing

Matt Grove of Mailchimp published a recent post with an in-depth study of the effects of Gmail’s new inbox tab rollout. Gmail dropped this bomb on email marketers roughly six months ago, which spiked a lot of pushback from the email marketing community.  Matt mined a ton of data that was pulled from before the rollout, during the rollout, and …