Professor of the Month: Charles Nobles

Charles “Chuck” Nobles Senior Instructor University: Portland State University Location: Portland, Oregon, United States  Charles Nobles graduated with a B.S. in Electrical Engineering from Northwestern University and a MBA in Marketing and Operations Management from the Kellogg School of Management at Northwestern University. He teaches BA 301 Research & Analysis of Business Problems, MKTG 441 Advertising Media Strategy, and MKTG 448 Digital …

June 2016 NYCU

June 2016 News You Can Use

Looking for a way to stand out from the crowd and get noticed by prospective employers or clients? Here’s how: Keep working while the others are playing. This issue of News You Can Use is packed with information you need to succeed. We don’t stop keeping up with digital marketing trends during the summer… and neither should you! Let’s get …

may 2016 NYCU

May 2016 News You Can Use

It was tough weeding out the contenders this month. Google keeps testing new ad displays (even colors) and experimenting with the AdWords mobile/desktop conundrum. Their tests are drawing plenty of buzz, but we’ll watch for an announcement before we get too excited. Meanwhile, there’s plenty of actionable news to discuss. We’ll cover the most recent raid on link value, how …

email marketing case study

New Email Marketing Case Study – CommonBond

We’re always looking for ways we can add more valuable tools and resources for professors to inspire students to really dig in and learn digital marketing. That’s why today I am excited to announce that we’ve added an email marketing case study to the textbook. And it’s FREE. Chapter 9 in Internet Marketing Essentials is our email marketing chapter, and …

Professor of the Month: David Muir

David Muir, Ph.D. Assistant Professor of Marketing University: University of Delaware – Alfred Lerner College of Business and Economics Location: Newark, Delaware, United States  David’s latest research focuses on sophisticated marketing and pricing strategies of firms and their impact on consumer search, consideration set formation, and choice. His interests also extend to digital marketing and, specifically, to multi-channel attribution and mobile marketing. …

Professor of the Month: James Coleman

Dr. James Coleman Associate Professor of Marketing University: Columbus State University Location: Columbus, Georgia, United States  James Coleman has been teaching Marketing at Columbus State University since 2012. He has used the Stukent courseware for a while and says that using the simulation before participating in the Google Online Marketing Challenge is just the right mix for his students. He focuses his …

Professor of the Month: Anke Audenaert

Dr. Anke Audenaert Adjunct Assistant Professor of Marketing University: UCLA – Anderson School of Management Location: Los Angeles, California, United States  It is uncommon for an adjunct professor to receive recognition in our professor spotlight, but in this case, an exception had to be made. We have yet to meet a professor with a more impressive industry background. She spent 8 years …

Professor of the Month: Donald Shemwell

Dr. Donald Shemwell Professor of Marketing University: East Tennessee State University Location: Johnson, Tennessee, United States  Donald Shemwell has been teaching Marketing at East Tennessee State University since 1993. Our favorite trait that we have noticed about Donald is that he embraces technology as a part of marketing and has adapted the way he teaches over the years. Dr. Linda Garceau, dean …

december news you can use

December 2015 News You Can Use

Tis’ the season! While students and (most) employees are looking forward to some holiday time off soon, digital marketers are busy making sure content is promoted, and sales are made. That’s something to think about when planning a career in SEO, PPC advertising, copywriting – or any other online pursuit. There are times when you need to be nose-to-the-grindstone… while …

Professor of the Month: Temo Luna-Nevarez

Temo Luna-Nevarez, Ph.D., MBA Assistant Professor of Marketing University: Sacred Heart University Location: Fairfield, Connecticut, United States  Dr. Luna-Nevarez received his MBA and Ph.D. in Marketing from New Mexico State University. The John F. Welch College of Business at Sacred Heart has been lucky enough to have Temo on their staff since 2013. He previously lived in Sonora Mexico, and did …