email marketing case study

New Email Marketing Case Study – CommonBond

We’re always looking for ways we can add more valuable tools and resources for professors to inspire students to really dig in and learn digital marketing. That’s why today I am excited to announce that we’ve added an email marketing case study to the textbook. And it’s FREE. Chapter 9 in Internet Marketing Essentials is our email marketing chapter, and …

Professor of the Month: David Muir

David Muir, Ph.D. Assistant Professor of Marketing University: University of Delaware – Alfred Lerner College of Business and Economics Location: Newark, Delaware, United States  David’s latest research focuses on sophisticated marketing and pricing strategies of firms and their impact on consumer search, consideration set formation, and choice. His interests also extend to digital marketing and, specifically, to multi-channel attribution and mobile marketing. …

Professor of the Month: James Coleman

Dr. James Coleman Associate Professor of Marketing University: Columbus State University Location: Columbus, Georgia, United States  James Coleman has been teaching Marketing at Columbus State University since 2012. He has used the Stukent courseware for a while and says that using the simulation before participating in the Google Online Marketing Challenge is just the right mix for his students. He focuses his …

Professor of the Month: Anke Audenaert

Dr. Anke Audenaert Adjunct Assistant Professor of Marketing University: UCLA – Anderson School of Management Location: Los Angeles, California, United States  It is uncommon for an adjunct professor to receive recognition in our professor spotlight, but in this case, an exception had to be made. We have yet to meet a professor with a more impressive industry background. She spent 8 years …

Professor of the Month: Donald Shemwell

Dr. Donald Shemwell Professor of Marketing University: East Tennessee State University Location: Johnson, Tennessee, United States  Donald Shemwell has been teaching Marketing at East Tennessee State University since 1993. Our favorite trait that we have noticed about Donald is that he embraces technology as a part of marketing and has adapted the way he teaches over the years. Dr. Linda Garceau, dean …

december news you can use

December 2015 News You Can Use

Tis’ the season! While students and (most) employees are looking forward to some holiday time off soon, digital marketers are busy making sure content is promoted, and sales are made. That’s something to think about when planning a career in SEO, PPC advertising, copywriting – or any other online pursuit. There are times when you need to be nose-to-the-grindstone… while …

Professor of the Month: Temo Luna-Nevarez

Temo Luna-Nevarez, Ph.D., MBA Assistant Professor of Marketing University: Sacred Heart University Location: Fairfield, Connecticut, United States  Dr. Luna-Nevarez received his MBA and Ph.D. in Marketing from New Mexico State University. The John F. Welch College of Business at Sacred Heart has been lucky enough to have Temo on their staff since 2013. He previously lived in Sonora Mexico, and did …

Professor of the Month: Kent Lundin

Kent Lundin,  MBA Instructor of Marketing University: Brigham Young University – Idaho Location: Rexburg, Idaho, United States  Kent Lundin has been teaching internet marketing since 2007. He taught our founder, Stuart Draper, back in 2007. He puts the “Kent” in Stukent. Literally, Stu chose to name the company in honor of him. He received his BS in Accounting and his MBA in …

Professor of the Month: Ann Root

Ann Root, Ph.D., MBA Marketing Professor University: Florida Atlantic University Location: Boca Raton, Florida, United States  Dr. Ann Root received her MBA and PhD in Marketing from University of Michigan. Prior to teaching at Florida Atlantic University, she taught at University of Notre Dame and University of Michigan. Her research focusese are managerial decision making, and the use of simulation games in …

Professor of the Month: Irene Dickey

Irene Dickey, MBA Lecturer of Marketing University: University of Dayton Location: Dayton, Ohio, United States  Irene J. Dickey has now been lecturing and making a difference in students’ lives for over 25 years at her Alma Mater. She received her BS in Business, Management and Marketing from University of Dayton, and her MBA in Finance and Marketing from Wright State University. She …