NYCU August 2016

August 2016 News You Can Use

Are Google and Facebook tweaking their business, hoping to get more of your business? What’s important to know about Instant Articles, imported call conversions, and 360 video? Have you fallen for any of the myths concerning email marketing? Take a few minutes to consider news that could make a major shift in the way you approach digital marketing in the …

Professor of the Month: Kristen Schiele

Kristen Schiele, PhD, MBA Assistant Professor of Marketing University: Cal Poly Pomona Location: Pomona, California, United States  If you’re looking for a professor dedicated to digital marketing research, you might not find one more focused on digital marketing than Kristen. She is researching: 1) Online Reviews and Marketing Strategy, 2) Using Technology to Understand Culture and Group Identity, 3) Big Data, …

Professor of the Month: Beth Egan

Beth Egan Associate Professor University: Syracuse University – Newhouse School of Public Communications Location: Syracuse, New York, United States  Most of our professors are in the marketing department. Beth Donnelly Egan is a 25-year veteran of the media industry, and teaches Advertising in the S.I. Newhouse School of Public Communications at Syracuse. She has been using Stukent’s simulation for three semesters now. …

Professor of the Month: Charles Nobles

Charles “Chuck” Nobles Senior Instructor University: Portland State University Location: Portland, Oregon, United States  Charles Nobles graduated with a B.S. in Electrical Engineering from Northwestern University and a MBA in Marketing and Operations Management from the Kellogg School of Management at Northwestern University. He teaches BA 301 Research & Analysis of Business Problems, MKTG 441 Advertising Media Strategy, and MKTG 448 Digital …

June 2016 NYCU

June 2016 News You Can Use

Looking for a way to stand out from the crowd and get noticed by prospective employers or clients? Here’s how: Keep working while the others are playing. This issue of News You Can Use is packed with information you need to succeed. We don’t stop keeping up with digital marketing trends during the summer… and neither should you! Let’s get …

may 2016 NYCU

May 2016 News You Can Use

It was tough weeding out the contenders this month. Google keeps testing new ad displays (even colors) and experimenting with the AdWords mobile/desktop conundrum. Their tests are drawing plenty of buzz, but we’ll watch for an announcement before we get too excited. Meanwhile, there’s plenty of actionable news to discuss. We’ll cover the most recent raid on link value, how …

email marketing case study

New Email Marketing Case Study – CommonBond

We’re always looking for ways we can add more valuable tools and resources for professors to inspire students to really dig in and learn digital marketing. That’s why today I am excited to announce that we’ve added an email marketing case study to the textbook. And it’s FREE. Chapter 9 in Internet Marketing Essentials is our email marketing chapter, and …

Professor of the Month: David Muir

David Muir, Ph.D. Assistant Professor of Marketing University: University of Delaware – Alfred Lerner College of Business and Economics Location: Newark, Delaware, United States  David’s latest research focuses on sophisticated marketing and pricing strategies of firms and their impact on consumer search, consideration set formation, and choice. His interests also extend to digital marketing and, specifically, to multi-channel attribution and mobile marketing. …

Professor of the Month: James Coleman

Dr. James Coleman Associate Professor of Marketing University: Columbus State University Location: Columbus, Georgia, United States  James Coleman has been teaching Marketing at Columbus State University since 2012. He has used the Stukent courseware for a while and says that using the simulation before participating in the Google Online Marketing Challenge is just the right mix for his students. He focuses his …