Best of 2016 NYCU Updates

As we enter the new year, let’s take one last look back at the old. Here are the NYCU stories we think topped the list in 2016: 1. Automated Smart Goals For AdWords Key Point: Google provides some of the most powerful tools in the world, but figuring out how to set up and deploy those tools can be mind-boggling. Try …

January 2017 News You Can Use

Looking back on 2016, what were your most memorable moments? What achievements are you proud of? What can you learn from the past year to help you tackle the next? We’ll cover top stories from the past month in this issue of News You Can Use. These digital marketing updates are what you need to keep pace with the competition. …

Kathleen Naasz professor of the month

Professor of the Month: Kathleen Naasz

Kathleen Naasz Associate Professor University: Centenary University Location: Hackettstown, New Jersey Professor Kathleen “Kathy” Naasz graduated with a Masters in Management from Stanford University. She has now taught at Centenary University for ten years. Beyond teaching, Kathy served as the Enactus director for nearly five years. Since she launched the Enactus (then SIFE) team, she has grown the membership to be …

Professor of the Month: John-Kurt Pliniussen

Dr. John-Kurt Pliniussen Adjunct Associate Professor University: Queen’s University – Smith School of Business Location: Kingston, Ontario, Canada Dr. Pliniussen teaches eMarketing, Creativity, and Sales at Smith School of Business at Queen’s University.  Besides being one of Canada’s most-quoted experts on digital marketing & innovation in the national media, his dedication to creating outstanding coursework for his students caught our …

November NYCU 2016

November 2016 News You Can Use

With Black Friday right in front of us and the Christmas season coming, it’s time for serious students of digital marketing to pay close attention. There’s much to be learned from the campaigns the season will generate. Don’t just act like a kid in a candy store, though, pick a niche and the top marketers within that niche. Subscribe to …

nycu october 2016

October 2016 News You Can Use

How will marketers be affected by the move towards private messaging and away from big board social media? What toll will the rising clamor in favor of ad-blocking tools take on internet advertisers? Or will other nations follow the EU’s lead and say ad blocking is a violation of net neutrality? We’ll take a look at those topics, and more, …

Professor of the Month: Debika Sihi

Debika Sihi, Ph.D. Assistant Professor of Business University: Southwestern University Location: Georgetown, Texas, United States  Debika Sihi earned her PhD from the The University of Texas at Austin. She also received both her Bachelor in Business Administration and Master in Professional Accounting from UT. Debika has industry experiences at Public Strategies, Inc. and Deloitte Tax LLP. Debika’s loves to research marketing strategy. …

NYCU September 2016

September 2016 News You Can Use

Have you considered the emerging opportunities in social media marketing to Chinese consumers lately? Are you aware of recent changes to Google’s local business review markup rules – changes that could result in a Google slap for the uninformed? You can get insider information on those stories, as well as summaries of other crucial digital marketing topics, in this issue …

media planning essentials

Announcement: Media Planning Essentials Textbook

There is an undeniable truth in society that nothing lasts forever. To quote the Greek philosopher Heraclitus: “Everything changes and nothing stands still.” In other words, the only constant in life is change itself. This can especially be applied to technology and media. Along with change comes adaptation. Those who cannot adapt, fail. In an ever-growing world, innovation is key …