November NYCU 2016

November 2016 News You Can Use

With Black Friday right in front of us and the Christmas season coming, it’s time for serious students of digital marketing to pay close attention. There’s much to be learned from the campaigns the season will generate. Don’t just act like a kid in a candy store, though, pick a niche and the top marketers within that niche. Subscribe to …

nycu october 2016

October 2016 News You Can Use

How will marketers be affected by the move towards private messaging and away from big board social media? What toll will the rising clamor in favor of ad-blocking tools take on internet advertisers? Or will other nations follow the EU’s lead and say ad blocking is a violation of net neutrality? We’ll take a look at those topics, and more, …

Professor of the Month: Debika Sihi

Debika Sihi, Ph.D. Assistant Professor of Business University: Southwestern University Location: Georgetown, Texas, United States  Debika Sihi earned her PhD from the The University of Texas at Austin. She also received both her Bachelor in Business Administration and Master in Professional Accounting from UT. Debika has industry experiences at Public Strategies, Inc. and Deloitte Tax LLP. Debika’s loves to research marketing strategy. …

NYCU September 2016

September 2016 News You Can Use

Have you considered the emerging opportunities in social media marketing to Chinese consumers lately? Are you aware of recent changes to Google’s local business review markup rules – changes that could result in a Google slap for the uninformed? You can get insider information on those stories, as well as summaries of other crucial digital marketing topics, in this issue …

media planning essentials

Announcement: Media Planning Essentials Textbook

There is an undeniable truth in society that nothing lasts forever. To quote the Greek philosopher Heraclitus: “Everything changes and nothing stands still.” In other words, the only constant in life is change itself. This can especially be applied to technology and media. Along with change comes adaptation. Those who cannot adapt, fail. In an ever-growing world, innovation is key …

NYCU August 2016

August 2016 News You Can Use

Are Google and Facebook tweaking their business, hoping to get more of your business? What’s important to know about Instant Articles, imported call conversions, and 360 video? Have you fallen for any of the myths concerning email marketing? Take a few minutes to consider news that could make a major shift in the way you approach digital marketing in the …

Professor of the Month: Kristen Schiele

Kristen Schiele, PhD, MBA Assistant Professor of Marketing University: Cal Poly Pomona Location: Pomona, California, United States  If you’re looking for a professor dedicated to digital marketing research, you might not find one more focused on digital marketing than Kristen. She is researching: 1) Online Reviews and Marketing Strategy, 2) Using Technology to Understand Culture and Group Identity, 3) Big Data, …

Professor of the Month: Beth Egan

Beth Egan Associate Professor University: Syracuse University – Newhouse School of Public Communications Location: Syracuse, New York, United States  Most of our professors are in the marketing department. Beth Donnelly Egan is a 25-year veteran of the media industry, and teaches Advertising in the S.I. Newhouse School of Public Communications at Syracuse. She has been using Stukent’s simulation for three semesters now. …