Professor of the Month: Debika Sihi

Debika Sihi, Ph.D. Assistant Professor of Business University: Southwestern University Location: Georgetown, Texas, United States  Debika Sihi earned her PhD from the The University of Texas at Austin. She also received both her Bachelor in Business Administration and Master in Professional Accounting from UT. Debika has industry experiences at Public Strategies, Inc. and Deloitte Tax LLP. Debika’s loves to research marketing strategy. …

NYCU September 2016

September 2016 News You Can Use

Have you considered the emerging opportunities in social media marketing to Chinese consumers lately? Are you aware of recent changes to Google’s local business review markup rules – changes that could result in a Google slap for the uninformed? You can get insider information on those stories, as well as summaries of other crucial digital marketing topics, in this issue …

media planning essentials

Announcement: Media Planning Essentials Textbook

There is an undeniable truth in society that nothing lasts forever. To quote the Greek philosopher Heraclitus: “Everything changes and nothing stands still.” In other words, the only constant in life is change itself. This can especially be applied to technology and media. Along with change comes adaptation. Those who cannot adapt, fail. In an ever-growing world, innovation is key …

NYCU August 2016

August 2016 News You Can Use

Are Google and Facebook tweaking their business, hoping to get more of your business? What’s important to know about Instant Articles, imported call conversions, and 360 video? Have you fallen for any of the myths concerning email marketing? Take a few minutes to consider news that could make a major shift in the way you approach digital marketing in the …

Professor of the Month: Kristen Schiele

Kristen Schiele, PhD, MBA Assistant Professor of Marketing University: Cal Poly Pomona Location: Pomona, California, United States  If you’re looking for a professor dedicated to digital marketing research, you might not find one more focused on digital marketing than Kristen. She is researching: 1) Online Reviews and Marketing Strategy, 2) Using Technology to Understand Culture and Group Identity, 3) Big Data, …

Professor of the Month: Beth Egan

Beth Egan Associate Professor University: Syracuse University – Newhouse School of Public Communications Location: Syracuse, New York, United States  Most of our professors are in the marketing department. Beth Donnelly Egan is a 25-year veteran of the media industry, and teaches Advertising in the S.I. Newhouse School of Public Communications at Syracuse. She has been using Stukent’s simulation for three semesters now. …

July 2016 news you can use

July 2016 News You Can Use

Get inquiries via text message from prospects who see your PPC ads, probe the mysteries of RankBrain, or find out how to get more leverage from Google Analytics – you can do all of that and more by following the links in the summaries below. Don’t let summer vacation stop you from staying in touch with what’s happening in digital …

Professor of the Month: Charles Nobles

Charles “Chuck” Nobles Senior Instructor University: Portland State University Location: Portland, Oregon, United States  Charles Nobles graduated with a B.S. in Electrical Engineering from Northwestern University and a MBA in Marketing and Operations Management from the Kellogg School of Management at Northwestern University. He teaches BA 301 Research & Analysis of Business Problems, MKTG 441 Advertising Media Strategy, and MKTG 448 Digital …

June 2016 NYCU

June 2016 News You Can Use

Looking for a way to stand out from the crowd and get noticed by prospective employers or clients? Here’s how: Keep working while the others are playing. This issue of News You Can Use is packed with information you need to succeed. We don’t stop keeping up with digital marketing trends during the summer… and neither should you! Let’s get …

may 2016 NYCU

May 2016 News You Can Use

It was tough weeding out the contenders this month. Google keeps testing new ad displays (even colors) and experimenting with the AdWords mobile/desktop conundrum. Their tests are drawing plenty of buzz, but we’ll watch for an announcement before we get too excited. Meanwhile, there’s plenty of actionable news to discuss. We’ll cover the most recent raid on link value, how …