Bing Ads Donates Hundreds of Thousands to College Students

Stukent, Inc., an international digital courseware provider focused on digital and social media marketing, is offering its students US$100 in Bing Ads credits in cooperation with Microsoft. Stukent and Microsoft are offering these ad dollars to students at no cost so they can become familiar with the Bing Ads platform and become effective digital marketers before entering the workforce. This …

Professor of the Month: Theresa Clark

Theresa Clark Professor of Marketing University: James Madison University Location: Harrisburg, VA “Sharing my love of marketing. Helping marketing students, marketing practitioners, & marketing professors connect with one another. Passionate about nurturing new marketing talent. Enjoys sharing novel ideas about a wide variety of topics…but mostly marketing.”   Dr. Theresa B. Clarke holds the Wampler-Longacre Eminent Scholars Professor of Marketing.  …

May 2017 News You Can Use

We’ve got breaking news on LinkedIn leading off the roll call this month. Anyone who is looking or may soon be looking for a job will love the ramification. After that, we’ll look at current best practices for SEO and email marketing (with a few surprises along the way), and touch on the latest releases from Facebook and Google. Don’t …

Our March Madness Recap

“The odds of a perfect bracket are estimated to be 1 in 9,223,372,036,854,775,808 (9.2 quintillion).” (March Madness Pools) No one, on record, has ever filled out a perfect March Madness bracket.  So, if your bracket wasn’t perfect this year, you’re in the same boat as the rest of us. March Madness is one of the most popular sporting events in …

April 2017 News You Can Use

Looking for a simple way to stay up-to-date on the digital marketing news that really matters? You just found it. Each month, we look for the stories digital marketers need to know about. Then we prepare a short summary and post them here. How cool is that? Let’s do it! 1. FACEBOOK NOW SUPPORTS BROADCASTING LIVE FROM YOUR DESKTOP Topic: …

CliqLaunch: A Mobile Marketing Platform

Our Mobile Marketing Essentials textbook is now accompanied by CliqLaunch, a mobile publishing platform. Cliqlaunch is a simple but powerful tool used by major brands to run their mobile marketing campaigns. Stukent has partnered with SiteMinis Inc. to give Stukent students access to Cliqlaunch for a major discount. This will allow your students to immediately apply what they are learning from …

Professor of the Month: Elliott Maltz

Elliot Maltz Professor of Marketing University: George H. Atkinson Graduate School of Management, part of Willamette University Location: Salem, Oregon   Elliot Maltz received his MBA from the University of California at Davis and his Ph.D. in Marketing from the University of Texas at Austin. Prior to coming to the Atkinson School, he taught for 6 years at the Marshall …

March 2017 News You Can Use

New tools, Google search engine algorithm updates, the AMP debates, an intro to Lens… you’ll get those stories and more in this issue of the Stukent monthly digital marketing news wrap-up. Let’s do it! 1. PINTEREST INTRODUCES LENS Topic: Key Point: Tired of using your own eyes to search for the pins you want to collect? Check out Lens, a …

February 2017 News You Can Use

Have you been feeling the need to stop and take stock? Would this be a good time to stop and fill in the gaps, maybe go back over the fundamentals of digital marketing? If so, you’re in luck. This month’s issue of Stukent’s News You Can Use can be a major resource for helping you do that. From honing your …

Professor of the Month: Kim Saxton

Kim Saxton Clinical Associate Professor of Marketing University: Kelley School of Business, Indiana University Location: Bloomington, Indiana Professor Kim Saxton graduated with a Marketing degree from MIT. After many years in the industry, then later furthered her studies, earning an MBA and then a PhD from the Kelley School of Business at Indiana University where she currently teaches. She’s been teaching …