CliqLaunch: A Mobile Marketing Platform

Our Mobile Marketing Essentials textbook is now accompanied by CliqLaunch, a mobile publishing platform. Cliqlaunch is a simple but powerful tool used by major brands to run their mobile marketing campaigns. Stukent has partnered with SiteMinis Inc. to give Stukent students access to Cliqlaunch for a major discount. This will allow your students to immediately apply what they are learning from …

Professor of the Month: Elliott Maltz

Elliot Maltz Professor of Marketing University: George H. Atkinson Graduate School of Management, part of Willamette University Location: Salem, Oregon   Elliot Maltz received his MBA from the University of California at Davis and his Ph.D. in Marketing from the University of Texas at Austin. Prior to coming to the Atkinson School, he taught for 6 years at the Marshall …

March 2017 News You Can Use

New tools, Google search engine algorithm updates, the AMP debates, an intro to Lens… you’ll get those stories and more in this issue of the Stukent monthly digital marketing news wrap-up. Let’s do it! 1. PINTEREST INTRODUCES LENS Topic: Key Point: Tired of using your own eyes to search for the pins you want to collect? Check out Lens, a …

February 2017 News You Can Use

Have you been feeling the need to stop and take stock? Would this be a good time to stop and fill in the gaps, maybe go back over the fundamentals of digital marketing? If so, you’re in luck. This month’s issue of Stukent’s News You Can Use can be a major resource for helping you do that. From honing your …

Professor of the Month: Kim Saxton

Kim Saxton Clinical Associate Professor of Marketing University: Kelley School of Business, Indiana University Location: Bloomington, Indiana Professor Kim Saxton graduated with a Marketing degree from MIT. After many years in the industry, then later furthered her studies, earning an MBA and then a PhD from the Kelley School of Business at Indiana University where she currently teaches. She’s been teaching …

Best of 2016 NYCU Updates

As we enter the new year, let’s take one last look back at the old. Here are the NYCU stories we think topped the list in 2016: 1. Automated Smart Goals For AdWords Key Point: Google provides some of the most powerful tools in the world, but figuring out how to set up and deploy those tools can be mind-boggling. Try …

January 2017 News You Can Use

Looking back on 2016, what were your most memorable moments? What achievements are you proud of? What can you learn from the past year to help you tackle the next? We’ll cover top stories from the past month in this issue of News You Can Use. These digital marketing updates are what you need to keep pace with the competition. …

Kathleen Naasz professor of the month

Professor of the Month: Kathleen Naasz

Kathleen Naasz Associate Professor University: Centenary University Location: Hackettstown, New Jersey Professor Kathleen “Kathy” Naasz graduated with a Masters in Management from Stanford University. She has now taught at Centenary University for ten years. Beyond teaching, Kathy served as the Enactus director for nearly five years. Since she launched the Enactus (then SIFE) team, she has grown the membership to be …

Professor of the Month: John-Kurt Pliniussen

Dr. John-Kurt Pliniussen Adjunct Associate Professor University: Queen’s University – Smith School of Business Location: Kingston, Ontario, Canada Dr. Pliniussen teaches eMarketing, Creativity, and Sales at Smith School of Business at Queen’s University.  Besides being one of Canada’s most-quoted experts on digital marketing & innovation in the national media, his dedication to creating outstanding coursework for his students caught our …

December 2016 News You Can Use

Tis’ the season for shopping, and the numbers are in: Thanksgiving Day + Black Friday online spend hit $5.27 billion, a whopping 17.7% increase over 2015. Shopping on Black Friday, alone, rang in at $3.34 billion – the first time EVER that number climbed above $3 billion. Mobile shoppers also set a Black Friday record with their $1.2 billion spend. …