Professor of the Month: Rafic Sinno

Rafic Sinno Assistant Professor of Business University: University of Dubuque Location: Dubuque, Iowa “[I’m] passionate about guiding future marketing pros in delivering value to their stakeholders.”   Rafic Sinno is an experienced entrepreneur, author, teacher, motivational speaker, consultant and marketing professional. Rafic established Sinno Communication, a family based business that provides visual communication products and services. As a teacher, Sinno …

September 2017 News You Can Use

Choosing the top stories can be a real chore, and that’s definitely true this month. Anyone who says summer is the slow time for digital marketing hasn’t been online lately. Business is booming Let’s get down to it. Here’s Stukent’s News You Can Use, fresh off the press… 1. WARNING: THIS SITE IS NOT SECURE! Topic: Key Point: If you’ve not …

August 2017 News You Can Use

Google says the search app on mobile will begin including a feed that provides personalized links on the topics you care about most. And what’s that feed going to be called? “Google Feed” of course! Some say it sounds and looks a lot like the Facebook Feed, but Google says there’s a HUGE difference. The Google Feed will provide info …

July 2017 News You Can Use

Firecrackers, summer sun, and getting outside. It’s tough to stay focused this time of the year – but the crew at Stukent is busy helping make sure students and professors going back to school in the fall have the absolute best, most up-to-date, digital marketing training available anywhere. Here’s our look at digital marketing highlights over the past 30 days. …

Professor of the Month: Richard Hanna

Richard Hanna Assistant Professor of Marketing University: Babson College Location: Wellesley, MA Dr. Richard C. Hanna is an Assistant Professor in the marketing division at Babson College. He is an expert in marketing research, promotions, and digital marketing. His current research examines how games used for promotions influence consumer choice and reaction to product information and branding. Professor Hanna also …

June 2017 News You Can Use

Incredible news about the current trend in Google search, how to get done-for-you PPC bidding to maximize conversions, why most small businesses are wasting money on their Facebook presence – all the news fit to print – that’s what you’ll find in this issue of Stukent’s News You Can Use. We’ve vetted the month’s top digital marketing stories. Don’t waste …

Bing Ads Donates Hundreds of Thousands to College Students

Stukent, Inc., an international digital courseware provider focused on digital and social media marketing, is offering its students US$100 in Bing Ads credits in cooperation with Microsoft. Stukent and Microsoft are offering these ad dollars to students at no cost so they can become familiar with the Bing Ads platform and become effective digital marketers before entering the workforce. This …

Professor of the Month: Theresa Clark

Theresa Clark Professor of Marketing University: James Madison University Location: Harrisburg, VA “Sharing my love of marketing. Helping marketing students, marketing practitioners, & marketing professors connect with one another. Passionate about nurturing new marketing talent. Enjoys sharing novel ideas about a wide variety of topics…but mostly marketing.”   Dr. Theresa B. Clarke holds the Wampler-Longacre Eminent Scholars Professor of Marketing.  …

May 2017 News You Can Use

We’ve got breaking news on LinkedIn leading off the roll call this month. Anyone who is looking or may soon be looking for a job will love the ramification. After that, we’ll look at current best practices for SEO and email marketing (with a few surprises along the way), and touch on the latest releases from Facebook and Google. Don’t …

Our March Madness Recap

“The odds of a perfect bracket are estimated to be 1 in 9,223,372,036,854,775,808 (9.2 quintillion).” (March Madness Pools) No one, on record, has ever filled out a perfect March Madness bracket.  So, if your bracket wasn’t perfect this year, you’re in the same boat as the rest of us. March Madness is one of the most popular sporting events in …