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How to Succeed in Mimic Analytics: 7 Tips

It’s up to you to increase revenues for Buhi Supply Co. using various data analytics processes, and that is no simple task. From transforming and integrating data to running A/B tests, Mimic Analytics will definitely put your skills to the test.  With the help of these seven tips, you’ll increase Buhi’s revenues in no time. And keep in mind that …

Cover of "Advertising: Selling in Today's World" on a black background

Introducing New Advertising Digital Textbook

The newest Stukent digital textbook, “Advertising: Selling in Today’s World” with accompanying Video Case Studies, was launched during a live webinar on Feb. 14. You can watch a recording of the webinar here.  Advertising instructors had the opportunity to hear from the authors, explore unique elements of the textbook, and learn best practices for applying the concepts it teaches. Stukent …

February 2020 News You Can Use

2020 is well underway, and the future is waiting! Digital marketing adventures await you, but their successes depend on how you prepare. This month’s Stukent News You Can Use covers SEO and all things Google: Google’s mobile-first update, Google Insights Library, and a new training series for Google Search Console.  SEO AND INTENT 2020 RESULTS NOW PUBLISHED Topic: E-commerce | …

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PPC Pilot: A Hands-on Introduction to PPC Advertising

The rumble of wheels on a bumpy runway fills the cockpit. Within seconds, entire neighborhoods have turned into tiny specks of color, and the plane is already thousands of feet above land. It should be smooth sailing from here on out. Suddenly, a red light flashes and an alarm sounds. It seems the pilot didn’t complete a thorough flight control …

February 2020 Newsletter

FOUNDER’S NOTE Hi, everyone! Each semester new instructors use Stukent for the first time; hopefully all our instructors come back again and again. If you tell us how to improve, we can fulfill our mission to help educators help students help the world. You can provide feedback here. Thanks for helping improve Stukent for you and the rest of the …

Professor of the Month: Jack LaBaugh

Jack LaBaughProfessor of Marketing University: Brigham Young University – Idaho Location: Rexburg, Idaho Jack LaBaugh is an experienced educator and media practitioner. As a professor of marketing at Brigham Young University–Idaho, he helped launch a social media major that is becoming one of the fastest growing majors on campus. LaBaugh has also worked as editorial director for a billion-dollar consumer …

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Stukent Celebrates 6 Years in Business

Stukent is 6 years old! This year has been quite a journey. Between product launches, conferences, and trips, it’s been busy to say the least. More importantly, the Stukent team has grown and made accomplishing our mission, to help educators help students help the world, possible. Take a look at some of this year’s biggest milestones. February 2019: Entrepreneur of …

Chino Azcue

Student Spotlight: Meet Chino Azcue

Welcome to another installment of the Student Spotlight. Each installment highlights the cool things a current or past Stukent student is doing. Use these stories as motivation for reaching your entrepreneurial and marketing goals.  Meet Chino Azcue Azcue studied entrepreneurship and earned a bachelor’s degree from Baruch College. He co-founded Agro-Sustentable, an organic fertilizer company. On top of his business …

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5 Tricks for Mastering Mimic Personal Finance

You’re making $65,000 a year. You have bills to pay, stocks to manage, and sometimes, life happens. All of that responsibility can be stressful.  Use these five tricks to master Mimic Personal Finance (MPF) — and the real world of personal finance. 1. Pay Your Bills on Time Bills are due every Friday in MPF. You can pay them as …

Madison Yocum

Student Spotlight: Meet Madison Yocum

Welcome to another installment of the Student Spotlight. Each installment highlights the cool things a current or past Stukent student is doing. Use these stories as motivation for reaching your entrepreneurial and marketing goals.  Meet Madison Yocum Yocum studied new media design and earned a bachelor’s degree from Rochester Institute of Technology. She interned for Flickr / Yahoo in San …