Stukent inc500

Stukent Among The Fastest Growing Private Companies

Stukent was included among the fastest-growing private companies in the nation today, entering the Inc. 500 list for 2018. This morning it was officially announced that Stukent came in at number 268 on the list showcasing companies around the country. With this ranking, Stukent qualifies for the Inc. 500 list, which is comprised of the top 500 companies on the …

Professor of the Month: Rochelle Grayson

Rochelle Grayson Marketing Instructor University: Langara College Location: Vancouver, British Colombia Professor Rochelle Grayson teaches marketing courses at Langara College and is a program advisor and industry chair for The Digital Strategy Certificate program at UBC Saunder School of Business. During this time she developed the program structure, curriculum and content for courses such as Digital Performance and Leadership, Digital ROI, Digital …

Brennan Davis Why I Wrote Marketing Analytics

Why Write a Marketing Analytics Textbook?

Writing a textbook is not an easy undertaking. When I decided to write my textbook, Marketing Analytics, there were plenty of people who told me that writing a textbook would be a waste of time. So, why did I write it? I knew it would be a challenge, but I wanted a textbook my students could leverage for jobs. All …

January 2018 News You Can Use

Happy New Year! In this issue, we look ahead, we look back, and we look at what’s happening right now in the fascinating world of digital marketing. Did ClickZ really predict the future? Is SEO really dead? Which stories drew the most attention last year? Those are just a few of the stories you’ll find in this edition of Stukent’s …

Professor of the Month: Jennifer Barhorst

Jennifer B. Barhorst, Ph.D Assistant Professor of Marketing University: Lander University Location: Greenwood, South Carolina Having lived and worked abroad for over 14 years, Dr. Jennifer B. Barhorst brings years of global experience to the classroom at Lander University. An emphasis on the global aspect of business has been a part of Dr. Barhorst’s professional D.N.A. for several years. For …

December 2017 News You Can Use

Believe it or not, this is the last issue of Stukent’s News You Can Use for 2017. Time really does fly when you’re having fun. You don’t want to miss this issue: Find out why the price of Facebook ads is headed skyward Discover an SEO secret that can propel your site in search rankings Learn how to boost the …

Professor of the Month: Brennan Davis

Brennan Davis Associate Professor of Marketing at the Orfalea College of Business University: California Polytechnic State University Location: San Luis Obispo, CA Dr. Brennan Davis is the Hood Professor of Marketing and Associate Professor of Marketing at the Orfalea College of Business California Polytechnic State University. He has seven years of experience teaching the marketing core class, marketing research and …

November 2017 News You Can Use

Those Christmas bells are ringing, and now’s the time to make sure you’re ready for the shopping season. This month’s issue of NYCU will help you do that. Here’s some of what you’ll find: How to boost your SEO performance How to get up-to-speed on the new AdWords interface Something you really should do before moving to HTTPS Let’s go… …

Professor of the Month: Darrell Bartholomew

Darrell Bartholomew, Ph.D. Assistant Professor of Marketing, Business Administration University: Penn State Harrisburg Location: Harrisburg, PA Dr. Bartholomew has taught undergraduate courses in marketing principles, consumer behavior, internet marketing, advertising and retailing at Rider University, Oklahoma State University and Southwest Minnesota State University prior to joining Penn State Harrisburg. Dr. Bartholomew has published in the Journal of Marketing, Journal of …

October 2017 News You Can Use

Ready or not, the busiest ecommerce season of the year is almost upon us. Are you ready? In this issue of Stukent’s NYCU, we’re announcing new tools, considering the trends, and generally urging you to push ahead and be prepared. Whether you’re ready for it or not… the holidays are soon upon us! 1. YOU CAN’T PUT THIS ON FACEBOOK …