2018 BPA Challenge Winners

Congratulations to the thousands of BPA members who competed in the Stukent Social Media Marketing Challenge with BPA. Students competed against each other using the world’s first social media marketing simulation, Mimic Social, used by top institutions around the world. Marketing Competition Participants competed with Mimic Social and tested their social media skills by managing a $5,000 weekly budget in simulated …

December 2018 News You Can Use

There’s never been a better time to be a digital marketer. That’s not hype. It’s the truth. And this year’s online sales figures prove  it. In this issue, we’ll cover early results from the holiday selling season and more: Learn to leverage YouTube and skyrocket your sales Find out what holiday shoppers want and how to give it to them …

Why I wrote Digital Marketing Essentials

The world of a young marketing professor revolves around two things: research and teaching. As a young marketing professor, I had a limited awareness that some professors choose to write textbooks, but the little I did know led me to a firm conclusion—the last thing I ever wanted to do was write a textbook. I had been teaching digital marketing …

Getting the Most Out of Expert Sessions

Industry perspective from a guest speaker can heighten the value of your course. Whether such speakers expand on the subject matter you are currently teaching or add content that would not otherwise fit into the semester, a subject matter expert can make a big difference in class. Stukent Expert Sessions Unlike traditional guest lectures, Stukent Expert Sessions are pre-recorded presentations …

Stukent inc500

Stukent Among The Fastest Growing Private Companies

Stukent was included among the fastest-growing private companies in the nation today, entering the Inc. 500 list for 2018. This morning it was officially announced that Stukent came in at number 268 on the list showcasing companies around the country. With this ranking, Stukent qualifies for the Inc. 500 list, which is comprised of the top 500 companies on the …

Professor of the Month: Rochelle Grayson

Rochelle Grayson Marketing Instructor University: Langara College Location: Vancouver, British Colombia Professor Rochelle Grayson teaches marketing courses at Langara College and is a program advisor and industry chair for The Digital Strategy Certificate program at UBC Saunder School of Business. During this time she developed the program structure, curriculum and content for courses such as Digital Performance and Leadership, Digital ROI, Digital …

Brennan Davis Why I Wrote Marketing Analytics

Why Write a Marketing Analytics Textbook?

Writing a textbook is not an easy undertaking. When I decided to write my textbook, Marketing Analytics, there were plenty of people who told me that writing a textbook would be a waste of time. So, why did I write it? I knew it would be a challenge, but I wanted a textbook my students could leverage for jobs. All …

January 2018 News You Can Use

Happy New Year! In this issue, we look ahead, we look back, and we look at what’s happening right now in the fascinating world of digital marketing. Did ClickZ really predict the future? Is SEO really dead? Which stories drew the most attention last year? Those are just a few of the stories you’ll find in this edition of Stukent’s …

Professor of the Month: Jennifer Barhorst

Jennifer B. Barhorst, Ph.D Assistant Professor of Marketing University: Lander University Location: Greenwood, South Carolina Having lived and worked abroad for over 14 years, Dr. Jennifer B. Barhorst brings years of global experience to the classroom at Lander University. An emphasis on the global aspect of business has been a part of Dr. Barhorst’s professional D.N.A. for several years. For …

December 2017 News You Can Use

Believe it or not, this is the last issue of Stukent’s News You Can Use for 2017. Time really does fly when you’re having fun. You don’t want to miss this issue: Find out why the price of Facebook ads is headed skyward Discover an SEO secret that can propel your site in search rankings Learn how to boost the …