pokemon go featured

3 Ways Pokemon Go Is Evolving Marketing

It’s been rough in digital marketing recently. But you caught that Tauros in Pokemon Go yesterday, so you’ve got that going for you, right? Ad-blockers, dead-end fads, and a general immunity to the effects of online advertising have been serious obstacles for marketers, with a few sparkling examples of solid quality online content being the only real thing that has worked …

facebook canvas

3 Ways Facebook Canvas Will Save Your Life

Here’s how Facebook Canvas is your social media superhero. It’s 7:00 p.m. and you’re still at the office, where you work as the company’s digital marketing specialist. You have to come up with a social media campaign to help debut your client’s newest product. Your significant other has dinner waiting at home, and your head is buzzing with distractions from …

live video marketing

Live Video Marketing 101: A Beginner’s Guide

Live video marketing. It’s a pretty big deal. You know it. Everyone knows it. But do you know how to use it? Me either. Let’s figure it out. Welcome to Live Video Marketing 101, where this relative beginner gives you, the even bigger beginner, a few useful tips for getting started on building a following, promoting what needs to be promoted, …

social vs traditional

5 Main Advantages of Social Media Marketing vs Traditional Marketing

Take a look at marketing as a whole today, and you’re likely to see something uncomfortable. Uncomfortable is what happens when the traditions that have shaped your industry for generations are getting disrupted by new media with constantly shifting marketing options, specifically the ones presented by social media marketing. Marketers that have worked in print, radio, and TV for decades are …