Announcing a New Textbook: Market Research Essentials

What is marketing without market research? It’s a lot like throwing darts at a dartboard, except the dartboard is spinning and you have a bandana tied around your eyes. Unfortunately, many marketers are still blindfolded when it comes to their market, but it doesn’t have to be that way. Your students can be better. You can make them better. All …

Announcing a New Partnership with SEMrush

Stukent was founded with the idea of bridging the gap between industry and education. One of the best ways we do that is by introducing students to the tools they will be using in the industry. By partnering with these companies, Stukent can give students free access to their tools and give instructors the resources to help their students learn …

Successful Strategies for Building Backlinks

Backlinks are important. Backlinks make the difference between a great page ranking on the fifth page of Google and a mediocre page ranking #1. They are so important that websites will spend thousands of dollars to get them, and bloggers will write whole blog posts for the sole purpose of getting backlinks. They are some of the most important trading chips …

Announcing New Certificates for Mimic Pro Simulations

Knowledge isn’t everything. I like to think I know a lot (just ask my family), and you are probably quite knowledgeable yourself. But all of the knowledge in the world won’t convince anyone to hire you unless you have proof that you are competent at what you do. In our society today, this proof comes in the form of degrees, …

facebook messenger marketing

How Facebook Messenger is Going to Rock your World

Facebook Messenger. Chatbots. Messenger Ads. Active users. Artificial Intelligence. If you have been within 10 feet of any marketer in the last few months, you have probably heard all of these words, especially Facebook Messenger. But do you know what they all mean? Of course, you could probably define them for your friends or colleagues, but do you know what …

3 Ways to Start Marketing with Facebook Messenger Today

Facebook Messenger Marketing. Is that really a thing? Of course, you’ve heard of Facebook Messenger and chances are you probably use it. You have also heard that it’s important to use Facebook Messenger in your marketing, but you might have no idea how to start. Before we continue, if you are already an expert at Facebook Messenger marketing, this article is …