Announcing a New Textbook: Market Research Essentials

What is marketing without market research? It’s a lot like throwing darts at a dartboard, except the dartboard is spinning and you have a bandana tied around your eyes. Unfortunately, many marketers are still blindfolded when it comes to their market, but it doesn’t have to be that way. Your students can be better. You can make them better. All … Continue reading Announcing a New Textbook: Market Research Essentials