Webinar: Teaching Digital Marketing Strategy & Management — Like a Boss

Do you teach digital marketing strategy or management?


Nathan will discuss:

  • The Digital Marketing Strategies Framework
  • Tips for Bringing Digital Marketing Strategies Into Your Classroom
  • Preparing Students for Management Roles
  • PLUS all attendees will receive a syllabus and calendar for a course embed with digital marketing analytics topics and strategic decision-making activities.

According to Heidrick Executive Consultants, “80% of new CMOs have analytics experience.” Launch your students towards these and other leadership roles by embedding analytics in your course.

Analytics is the universal language of digital marketing for strategic decision-making across all channels (e.g., social media, search, display, and email).

Nathan David has over 10 years of experience in marketing, and he has driven results for a range of businesses from Fortune 500 companies such as Nationwide Insurance to large health systems such as Cleveland Clinic. He is passionate about teaching and currently serves as an Adjunct Faculty Instructor of Marketing at Cleveland State University. In addition, Nathan is the author of the etextbook, Digital Marketing Analytics: Strategic Decision-making, that is taught at over 75 different universities. Reflecting on his career, the marketing skills that fueled his success were initially cultivated through agency work. Therefore, his past experiences as a consultant at Publicis Sapient and current experiences as the founder of Meta Impact inform many of the experiential activities in his courses and programs. He frequently leads workshops and speaks at industry leading conferences such as Content Marketing World. Outside of the office and classroom, you will likely find Nathan spinning. Participating in and instructing indoor cycling rides at Everybody Cycle is his favorite respite.