landing page optimization project

Landing Page Optimization Project

Today I want to share a cool new project we’ve created for the Digital Marketing Essentials Textbook. We’ve teamed up with Wishpond to develop a landing page optimization project that teaches students the proper elements of good landing page design and optimization. All Stukent students get a free student account on the Wishpond platform! Here are some of the amazing …

5 Online Print Companies

Maybe you have just finished a design for your own personal business card, but now you feel like there’s nothing else to do, but yes there is! You can print your own business cards, brochures, letterhead, postcards, etc. With the availability of the internet, there are numerous print companies that you can upload your files to and order these professional …

FREE IMAGES to use in projects

CREATIVE HIGH RES IMAGES FOR FREE… TO USE AS YOU PLEASE Have you heard of the CC0 LICENSE?  This is mind blowing. You can download FREE beautiful, high quality photos every day. Yes, I said free, totally free. No attribution required.  It’s hard to understand complex licenses but you can get free images from Pexels, Unsplash, Gratisography and Little Visuals …

4 Great Versatile Fonts

Ever wonder what fonts out there are appropriate to use? We all know the ones we should stay away from, but do we know which ones are actually good choices for body copy and/or headlines? Well fear no more because I have a list of 4 fonts (two serif and two sans-serif) that are versatile for body copy and headlines. …

6 Fonts You Need to AVOID

Last week you were given four great fonts to use in your designs. Well, this week you are told six fonts that you need to avoid at all costs. Why? Well take a look first because you might recognize some of them: You may be wondering why these are so bad? Let me tell you. It really comes down to …

4 Great Color Resources

Other than the color wheels that are provided on this site, there are other awesome resources to help you pick the best color scheme for your design project. The following websites help you to really be in control of your color scheme and pick what will work best. Check them out! Adobe Color CC https://color.adobe.com/create/color-wheel/ This tool is a great …

2 Great Texture Resources

Have you ever looked at a design and just thought there was something to it that really made it stand out? Take a look at these two logo examples.     Textures Do you notice a difference? Yes, it’s the texture. See how much texture can alter a design? It can either really add to a design or take away …

How to Download Free Fonts

Don’t you love looking at nice designs? You know what makes or breaks a good design? TYPOGRAPHY! Yes, the type you choose can really help to relay your message or it can hinder it. You may be saying, “But my computer doesn’t have any cool fonts! How am I supposed to use good fonts if I don’t have many choices?” …

5 Illustrator Tricks

If you don’t already know this, there are so many cool things in Adobe Illustrator. There’s a tool for just about anything. It’s amazing the things that people are able to accomplish in Illustrator. Having said this, Illustrator can be overwhelming. Especially if you are new to the program. While it’s impossible to share everything about Illustrator in one post, …

Twitter Images Increase Sharability

Twitter originated as a purely text-based social media platform, but as of the last several years they have allowed images to show up by default. No more clicking to see an image that is attached to a tweet. This makes the experience more immersive, and more immediately relatable. Shortly after this new feature was added, BufferSocial did some research on …