NYCU August 2016

August 2016 News You Can Use

Are Google and Facebook tweaking their business, hoping to get more of your business? What’s important to know about Instant Articles, imported call conversions, and 360 video? Have you fallen for any of the myths concerning email marketing? Take a few minutes to consider news that could make a major shift in the way you approach digital marketing in the …

Professor of the Month: Kristen Schiele

Kristen Schiele, PhD, MBA Assistant Professor of Marketing University: Cal Poly Pomona Location: Pomona, California, United States  If you’re looking for a professor dedicated to digital marketing research, you might not find one more focused on digital marketing than Kristen. She is researching: 1) Online Reviews and Marketing Strategy, 2) Using Technology to Understand Culture and Group Identity, 3) Big Data, …

10 percent to a good cause

Stukent Pledges 10% to a Good Cause

There aren’t very many of us. We are small in number, but we are mighty! We are the folks dedicating our lives to furthering and improving marketing education. We recently decided to publish Becker, Berney, Hanley and McCabe’s Mobile Marketing Essentials text. While preparing for publication, these wonderful authors suggested that we make a donation to Marketing Edge using the …

pokemon go featured

3 Ways Pokemon Go Is Evolving Marketing

It’s been rough in digital marketing recently. But you caught that Tauros in Pokemon Go yesterday, so you’ve got that going for you, right? Ad-blockers, dead-end fads, and a general immunity to the effects of online advertising have been serious obstacles for marketers, with a few sparkling examples of solid quality online content being the only real thing that has worked …