stukent helps dell

How Stukent Is Helping Dell Computers

In 2011, I taught digital marketing for the first time. I had NO IDEA what I was getting myself into! Five years have passed since then. For the first two years after I taught, I kept thinking about how badly higher education and business marketing professors needed better resources to do a better job of teaching online marketing. More importantly, …

mobile marketing essentials

Announcement: Introducing A New Mobile Marketing Textbook

The first digital textbook on the subject of Mobile Marketing is here. We are proud to announce that this book will be available for use in Fall 2016 for a select number of early adopters. Mobile Marketing Essentials will come with all of the resources you have come to expect from Stukent: Professor and Student Lecture Slides Lesson Plans Quizzes …

Professor of the Month: Beth Egan

Beth Egan Associate Professor University: Syracuse University – Newhouse School of Public Communications Location: Syracuse, New York, United States  Most of our professors are in the marketing department. Beth Donnelly Egan is a 25-year veteran of the media industry, and teaches Advertising in the S.I. Newhouse School of Public Communications at Syracuse. She has been using Stukent’s simulation for three semesters now. …

July 2016 news you can use

July 2016 News You Can Use

Get inquiries via text message from prospects who see your PPC ads, probe the mysteries of RankBrain, or find out how to get more leverage from Google Analytics – you can do all of that and more by following the links in the summaries below. Don’t let summer vacation stop you from staying in touch with what’s happening in digital …