Google keynote announcement

Google Ads & Analytics Innovations Keynote – Marketing in a Mobile-first World

Google’s Ads and Analytics broadcast this morning was riveting. Like Marvel’s Captain America: Civil War kind of riveting, but for marketing data. As would be expected, Sridar Ramaswamy, VP of Marketing, started the broadcast off with some of the rationale Google has used for a huge focus on mobile-related Adwords and Analytics features. Normally we’d skip this part and get …

college graduates workforce

A Letter To College Graduates Entering The Workforce

During the month of May, students will be graduating college and looking to enter the workforce full time. Though many students have had jobs, the time has come to begin a career. For those entering the digital marketing world, it’s never been a more exciting time to join. Digital marketing continues to evolve to the point where billions are spent …

live video marketing

Live Video Marketing 101: A Beginner’s Guide

Live video marketing. It’s a pretty big deal. You know it. Everyone knows it. But do you know how to use it? Me either. Let’s figure it out. Welcome to Live Video Marketing 101, where this relative beginner gives you, the even bigger beginner, a few useful tips for getting started on building a following, promoting what needs to be promoted, …

may 2016 NYCU

May 2016 News You Can Use

It was tough weeding out the contenders this month. Google keeps testing new ad displays (even colors) and experimenting with the AdWords mobile/desktop conundrum. Their tests are drawing plenty of buzz, but we’ll watch for an announcement before we get too excited. Meanwhile, there’s plenty of actionable news to discuss. We’ll cover the most recent raid on link value, how …