email marketing case study

New Email Marketing Case Study – CommonBond

We’re always looking for ways we can add more valuable tools and resources for professors to inspire students to really dig in and learn digital marketing. That’s why today I am excited to announce that we’ve added an email marketing case study to the textbook. And it’s FREE. Chapter 9 in Internet Marketing Essentials is our email marketing chapter, and …

Mimic Global Simulation Results

Last week we wrapped up our very first Global Mimic Simulation Competition. Students from across the globe competed against each other in an online advertising competition to see who could run the most profitable online marketing campaign selling digital cameras online. Each competitor received roughly $30k in simulated ad dollars to test, learn from results, optimize campaigns, and make data-driven decisions …

Professor of the Month: David Muir

David Muir, Ph.D. Assistant Professor of Marketing University: University of Delaware – Alfred Lerner College of Business and Economics Location: Newark, Delaware, United States  David’s latest research focuses on sophisticated marketing and pricing strategies of firms and their impact on consumer search, consideration set formation, and choice. His interests also extend to digital marketing and, specifically, to multi-channel attribution and mobile marketing. …

April 2016 News You Can Use

April 2016 News You Can Use

Want to know how to boost your Quality Score and become an AdWords ninja? How about learning about a quick way to tweak Twitter to help feed your mailing list? Or maybe finally knowing for sure which ranking factors Google sees as most important? Get the straight scoop on those and more digital insider marketing stories in this issue of …