social vs traditional

5 Main Advantages of Social Media Marketing vs Traditional Marketing

Take a look at marketing as a whole today, and you’re likely to see something uncomfortable. Uncomfortable is what happens when the traditions that have shaped your industry for generations are getting disrupted by new media with constantly shifting marketing options, specifically the ones presented by social media marketing. Marketers that have worked in print, radio, and TV for decades are …

stukent 2016 march madness

The Stukent 2016 March Madness Challenge

You know what time it is. It’s that time of year when we all pretend that we know what we’re talking about in college hoops! “Oh, you’re really going to pick them? Did you even catch a game this year, SMH?” Even though you’ve never heard of half of the teams in the tourney…And that’s why it’s so much fun. …

Professor of the Month: James Coleman

Dr. James Coleman Associate Professor of Marketing University: Columbus State University Location: Columbus, Georgia, United States  James Coleman has been teaching Marketing at Columbus State University since 2012. He has used the Stukent courseware for a while and says that using the simulation before participating in the Google Online Marketing Challenge is just the right mix for his students. He focuses his …

future of digital marketing featured

8 Questions To Ask Yourself About The Future of Digital Marketing

All of the speakers at this year’s Midwest Digital Marketing Conference were asked to complete a survey. Here were some of my favorite questions and how I replied.  You’ll have to let me know in the comments if you agree or disagree. What’s the future of wearable tech? Will it ever become a marketing platform? Wearable tech isn’t the future. …

Stukent March 2016 NYCU

March 2016 News You Can Use

Here are three things you can learn from this edition of our monthly news wrap-up: Is Wikipedia really building an open source search engine? A new way to test and tweak your AdWords campaigns. How to get the most from Facebook marketing. We’re packing all of that (and more) into this month’s update on the breaking news and top stories …