Professor of the Month: Anke Audenaert

Dr. Anke Audenaert Adjunct Assistant Professor of Marketing University: UCLA – Anderson School of Management Location: Los Angeles, California, United States  It is uncommon for an adjunct professor to receive recognition in our professor spotlight, but in this case, an exception had to be made. We have yet to meet a professor with a more impressive industry background. She spent 8 years …

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Jump On The Facebook Ads Train

One of the best parts about working in the paid search industry is that it’s constantly evolving. From when I began in this industry in 2007 through now, so much has changed (most for the better). With this evolution comes many new platforms and features to test. Today, I want to focus on a platform that I’ve recently invested more …