NYCU - January

January 2016 News You Can Use

Are you serious about your resolutions for 2016? The truth is, most people give up unless they want something badly enough. Here’s hoping you resolve to do what you need to do to get you to where you need to go! Here’s our monthly update on digital marketing news you don’t want to miss. 1. SOCIAL MEDIA SAVES LIVES Topic:  Key …

Professor of the Month: Donald Shemwell

Dr. Donald Shemwell Professor of Marketing University: East Tennessee State University Location: Johnson, Tennessee, United States  Donald Shemwell has been teaching Marketing at East Tennessee State University since 1993. Our favorite trait that we have noticed about Donald is that he embraces technology as a part of marketing and has adapted the way he teaches over the years. Dr. Linda Garceau, dean …

december news you can use

December 2015 News You Can Use

Tis’ the season! While students and (most) employees are looking forward to some holiday time off soon, digital marketers are busy making sure content is promoted, and sales are made. That’s something to think about when planning a career in SEO, PPC advertising, copywriting – or any other online pursuit. There are times when you need to be nose-to-the-grindstone… while …

An Excellent Digital Marketing Resource For Professors

Some of my most memorable college experiences were when my professors included guest lecturers to help teach a topic or share their personal experiences. These guest lecturers were usually locals and never had a national or worldwide influence amongst the digital marketing community. Professors already know how hard it can be to convince an industry expert to come speak to …