core ppc targeting methods

Understanding The Core PPC Targeting Methods

Pay-per-click (PPC) advertising, also known as paid search, has evolved significantly over the years. The original action of a user conducting a search and seeing a relevant ad is still applicable, but the means of targeting users have become more sophisticated. In this post, we’ll cover the two ways to target users – through keywords and audiences, and discuss the …

New Update for Textbook Chapter Quizzes

We continually learn from the professors and students using the Stukent courseware. We soak in their feedback like a sponge and implement their ideas as we update our internet marketing textbooks and simulations. Over the past two years, we’ve made dozens of updates suggested by our users. We care very much about each student’s grade and want them to feel …

AMA Competition in Georgia a Success Using Mimic Intro

Last week, marketing students from the great state of Georgia convened at Piedmont College for a regional American Marketing Association conference. We provided an opportunity for some of the attendees to compete using the Mimic Intro Simulation. Dr. Stephen Carlson of Piedmont college told me, “Thanks for your support last Friday. This part of our conference was a real hit.” …

November NYCU

November 2015 News You Can Use

Here we go, headed towards Black Friday and all the shopping hoopla before and after that glorious day. There’s been plenty of developments over the past 30 days that could affect your business and your career. Are you ready to dive in and take a look at November’s Stukent News YOU Can Use? Let’s go! 1. IS GOOGLE SEARCH NOW OUT …

New Simulations From Stukent – THE BIG NEWS

We have developed a robust simulation platform we call Mimic. This will allow us to keep bringing you the best digital marketing simulations in the world. But more importantly, it allows us to also bring you additional simulations with more integrity and more features. We begin our rollout of additional simulations with this launch of an internet marketing simulation for …