Ed-Tech Company Launches 100% Digital, Internet Marketing Textbook

BYU Marketing Professor Co-authors Internet Marketing Essentials with Stuart Draper   Idaho Falls, ID – May 30, 2014: Stukent, Inc., an ed-tech startup has officially launched Internet Marketing Essentials, a 100% digital textbook on the subject of internet marketing. The new textbook is the third addition to Stukent’s courseware. The RealDeal Simulation and Expert Sessions were the first offerings in …

We Sang a Song for You: What We’ve Been Working on the Past 6 months

It Is Published. We’re officially announcing the launch of our digital textbook, Internet Marketing Essentials, on May 28, 2014. Our authors, Jeff Larson and Stuart Draper, along with our development team, have finished perfecting our 100% digital internet marketing textbook. Jeff graduated with a PhD from Wharton and has been teaching internet marketing at BYU since 2007. Stuart Draper is the …

Top 5 Favorite Things from the MEA Conference

Mark Kruckenberg and Brandon Winter (sales team) recently returned from the Marketing Educators’ Association Conference in Silicon Valley, California. The MEA conference is an international organization for faculty development for marketing professors. Their mission is to provide worldwide leadership in promoting the development and sharing of scholarship that enhances marketing education and advances marketing knowledge and practice. We love participating in conferences such as …