BYU Marketing Professor Co-authors Internet Marketing Essentials with Stuart Draper
Idaho Falls, ID – May 30, 2014: Stukent, Inc., an ed-tech startup has officially launched Internet Marketing Essentials, a 100% digital textbook on the subject of internet marketing. The new textbook is the third addition to Stukent’s courseware. The RealDeal Simulation and Expert Sessions were the first offerings in the company’s full line of internet marketing material for professors across the world.
Why Digital?
The digital marketing industry is a fast-paced industry that won’t wait for you to catch up even if you’ve just published an entire textbook on internet marketing in standard print version. That creates a problem with students learning out-dated material. Co-author and PhD from Wharton, Jeff Larson explains,
“Any physical textbook on internet marketing is likely to be outdated before it even gets published. With Stukent’s digital textbook, a professor can be sure that all the material in the textbook represents up-to-the-minute, accurate information.”
The textbook will consist of 12 chapters covering topics such as how search engines work, search engine optimization, landing page optimization, online advertising, social media, email marketing, and more. The book is hosted on Stukent’s proprietary platform and includes features that the company says will help both the professor and the student including:
- lesson plans
- quizzes
- grading platform
- embedded videos
- auto-save note taking capabilities
- suggested assignments
- sample syllabus
To learn more about the features of the book visit: digitalmarketingtextbook.com
Stukent expects over 2500 students will use Internet Marketing Essentials this fall. When asked what makes the Stukent digital textbook platform unique, co-author and CEO of Stukent, Stuart Draper says,
“It can be challenging for a professor to teach from a textbook that changes each semester! Our digital platform will not only allow us to keep the textbook updated, but also the professor lesson plans. We flag the new content and changes we have made. This helps the professor stay up-to-date on the subject without having to re-read the entire book each semester when we make updates.”
About The Authors
Jeff Larson received his PhD from Wharton in 2006. He has been teaching internet marketing at BYU since 2009. Stuart Draper is the founder of Stukent.com. Previously he founded GetFoundFirst.com, a leading web marketing agency and Google Adwords Certified Partner.
